TV TecStyle nearly sold out, EXPO 4.0 creates new synergies

19 Jul '11

4 min read

EXPO 4.0: one ticket – four independent trade fairs
In parallel to the TV TecStyle Visions, which has been taking place every two years since 2000 in Stuttgart, three other specialist advertising trade fairs are opening their doors from 2 to 4 February: the wetec, the POS Masters and the DigitalSignage Tec. The new umbrella brand EXPO 4.0 links up all visual communication areas and, given the independence of the trade fairs, ensures a clearly laid out structure.
wetec is the name of the new trade fair for advertising technology, digital printing and illuminated advertising, which is taking place in hall 8.

At the new trade fair POS Masters for marketing, design and technology at the point of sale (POS), service companies present their products and services focusing on shop-in-shop and shopfitting concepts as well as mobile presentation and exhibition systems. The POS Masters will take place in hall 2 together with the new DigitalSignage Tec, the trade fair for digital advertising and information systems.

The goal of the EXPO 4.0 is to create synergies between the four trade fairs. The exhibitors have the opportunity to acquire new company clients, and visitors will be shown how they can expand their business.

TV TecStyle Visions

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