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Farmer-owned trust to discuss wool promotion in New Zealand
09 Nov '11
2 min read
A farmer-owned trust in New Zealand will be reaching out to the entire wool industry in the country with an aim to discuss its future course of action in promotion of wool and role of technical services body.
The trustees of the new farmer-owned Wools of New Zealand Trust stated that they will concentrate not just on farmers, but would also get in touch with all industry stakeholders over the next two to three weeks.
Wools of New Zealand was established with funds collected from farmers in the form of duties under the old Wool Board. It then became a part of the Wool Partners International, a joint venture between wool farmers and PGG Wrightson.
However, with recent dissolution of the joint venture, Wools of New Zealand has once again been placed under complete ownership of farmers through the Trust.
Mark Shadbolt, one of the three trustees appointed to govern the body, said in the meantime the promotional body would fund itself from the sum collected through a voluntary levy from over 4000 sheep breeders who sell wool through PGG Wrightson.
However, he said, developing a new marketing structure is essential for the industry. He said the Trust would reach out to all the industry stakeholders to obtain their views regarding the promotional strategy for New Zealand's wool.
People in the country's wool industry and other stakeholders will be asked about what they think is the asset or value of the body. Based on these views, a model will be developed for promotion of the industry in conjunction with the growers and the industry.
The trustees of the new farmer-owned Wools of New Zealand Trust stated that they will concentrate not just on farmers, but would also get in touch with all industry stakeholders over the next two to three weeks.
Wools of New Zealand was established with funds collected from farmers in the form of duties under the old Wool Board. It then became a part of the Wool Partners International, a joint venture between wool farmers and PGG Wrightson.
However, with recent dissolution of the joint venture, Wools of New Zealand has once again been placed under complete ownership of farmers through the Trust.
Mark Shadbolt, one of the three trustees appointed to govern the body, said in the meantime the promotional body would fund itself from the sum collected through a voluntary levy from over 4000 sheep breeders who sell wool through PGG Wrightson.
However, he said, developing a new marketing structure is essential for the industry. He said the Trust would reach out to all the industry stakeholders to obtain their views regarding the promotional strategy for New Zealand's wool.
People in the country's wool industry and other stakeholders will be asked about what they think is the asset or value of the body. Based on these views, a model will be developed for promotion of the industry in conjunction with the growers and the industry.
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