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Fourth Silk Mark Expo opens in Chennai
07
Dec '11
The fourth edition of the Silk Mark Expo organized by the Chennai chapter of Silk Mark Organisation of India (SMOI) opened on December 7 in Chennai.

The aim of the expo is to generate awareness regarding the Silk Mark, a quality assurance label, and to promote the silk industry. The exhibition will continue till December 12.

Several authorised users of the quality mark from 16 States are exhibiting their silk products prepared from Tussar, Muga, Mulberry and Eri varieties of silk through over 60 stalls set up at the Expo, Mr. PM Pandi, Deputy Director (Insp.) and Senior Executive, SMOI Regional Development Office, said.

In a move to generate awareness amongst buyers and to help people learn about genuine silk, a number of contests are being organized during the event whereby people would be asked to identify samples of mixed silk, non-silk and pure silk. Besides, silk testing facilities are also being offered at the Expo, Mr. Pandi said.

Funded by Central Silk Board, Union Ministry of Textiles, SMOI is trying to generate awareness regarding the Silk Mark which is intended to help the customers to identify genuine silk.

Mr. Pandi said SMOI allows the use of Silk Mark on the products of the members only after they have established credentials as producers, retailers and exporters of authenticate silk. Presently, 400 authorised Silk Mark users are registered with the Chennai chapter of SMOI.

As stated by Mr. Pandi, if the consumers have any doubts regarding the quality and genuineness of the products bearing the Silk Mark, they can get the same tested at SMOI testing centres.

Fibre2fashion News Desk - India

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