Home / Knowledge / News / Textiles / Wool industry uses social media to reach 20-35 year olds
Wool industry uses social media to reach 20-35 year olds
19
Jun '12
Social media sites like facebook and twitter can be successfully used to market wool to 20 to 35 year olds, according to Mr. Chris Wilcox, Executive Director of the National Council of Wool Selling Brokers of Australia.
 
Speaking on the sidelines of the International Wool Textile Organization’s annual congress in New York, Mr. Wilcox said Australian Wool Innovation (AWI) has been using social media sites like facebook and twitter to promote wool directly to young consumers and retailers.
 
AWI runs competitions on social media sites about topics like ‘Why we love wool’ and people from all over the world participate in it, majority of them being in the age group of 20 to 35.
 
Mr. Wilcox also gave example of retailers in the US who use their own programmes to promote their product ranges on facebook and twitter.
 
Marketing through social media sites is all about developing the interest and creating excitement online, so that people go to the outlets to touch, feel and really see wool. They can, however, buy either from the store or online.
 
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Nine West

Fashion | On 17th Jun 2018

ABG wins bid in Nine West Holdings auction

Authentic Brands Group (ABG), owner of a global portfolio of...

Courtesy: Kreussler

Textiles | On 17th Jun 2018

USDA certifies Kreussler's solvent as biobased

The US Department of Agriculture (USDA) has certified Kreussler's...

Courtesy: ITUC

Textiles | On 17th Jun 2018

Democratic space shrink & corporate greed are rising: ITUC

Shrinking democratic space for working people and unchecked corporate ...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search