Home / Knowledge / News / Textiles / Luxury bedding demand on rise in last 4 years - Debenhams
Luxury bedding demand on rise in last 4 years - Debenhams
27
Aug '12
Critics who claim that British people always take bad news lying down have finally been proved right as sales of luxury bed linen have soared since the recession began, says high street store Debenhams.

Demand for top-of-the-range, super soft, luxury bedding has risen by a colossal 35 per cent in the last four years.

Said Debenhams Head of Home Buying Alice Duggan; “Britain has always had a reputation as a laid back society. When times are tough in the bank board room, it seems that more people want to make sure that everything is perfect in the bedroom. Things always look better after a good night’s sleep. We may even send a set to Sir Mervyn King, free of charge, to help him get a good night’s sleep too.”

Luxurious, sensuous, cotton sheets are most in demand, even though they can cost almost three times the £12 price of a standard Debenhams white bed sheet.

Customers are opting for those with a 500 cotton thread count. Five times the usual number are buying these sheets, producing a light, slinky feeling against the skin.

Sheets and duvets for double and king sized beds are outselling those for single beds, showing the economic squeeze in the work place is being counteracted by more space in the bedroom.

Alice Duggan continues: “Slipping between sheets of luxury cotton is a breath taking experience.

“They’re cool, and light and wrap around your body, almost like a second skin. Using a fabric softener during each wash also gives them added softness and a delicate fragrance, which makes curling up and going to sleep such a pleasure.”

Debenhams


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search