Having survived the current recession, the public is tired and disappointed with old ideas and waste. They are now enthused about repurposing the old into new. This theme refers to a new freedom of expression, in making new and purposeful accomplishments, simply through the process of looking at existing materials from different angles and producing new creations.

“The colors are a visualization of thinking outside of the box, of morphing discarded products into new-generation identities,” explains Simon Clarke, Packaging, Market Segment Manager, Asia Pacific, “The colors are blended with robust feelings of timelessness, creating a renewed impression of longevity and permanence.” Let’s re-use and re-combine old thoughts to recreate something that is completely conceptual and fantastical. This is the new mantra that inspires everyone.

There to Share

We are living in the age of digital information and mobile devices where information is accessible to everyone. Shared Thinking is a new approach to inquiry-based learning, collaborative reflection and networked learning. Our current generation is more open to sharing than hoarding knowledge. Uniting ideas to collaborate and solve world problems is in. Money, possessions or degrees are perceived as less important, while the sharing of knowledge is seen as generous, and of true goodness and value.

One time zone, one of the colors in this theme, gets its deep, dark color inspiration from the city late at night. “The blackness recalls a city by night; the red sparkles represent individual persons all over the world, digitally interconnected, sharing their experiences, thoughts, and ideas. At the same time, this color represents the moment at night where one easily connects across time zones, as technology allows us to share effortlessly and in a fast manner,” reveals Judith van Vliet, designer at ColorWorks Europe/IMEA and a member of the ColorForward team.

Vamos Jogar Bola

The true spirit of Brazil is what defines this theme. The international football tournament will unify diverse countries and draw together millions of fans over one shared passion – their love for football, which really can reach religious fervor. Brazilians also express their joy through their colorful carnival infused with heart-pounding samba music and dance.

These joyful events draw large crowds and, by extension, also can be perceived as an invitation to come together and unite to solve global problems. The world is growing rapidly, and as it opens up, new markets emerge – especially the ones inhabited by the rising lower middle class. Brazil is investing huge amounts of resources to change the country. The phenomenon of inclusion can be seen everywhere in the country. In addition, sustainable development events are powered by innovation. There is so much joy in the air, as Brazil has so much to celebrate.