News Flash

Clariant publishes Color & Trend 2014 forecasting guide

01 Feb '13

6 min read

Tapirapé Splash Green, one of the colors in this category, gets its inspiration from the lush green Amazonian forests of Brazil. “The color is very predominant in the country’s flag, natural surroundings, and of course, the soccer grass. Green is one of the most present colors in Latin America’s culture, and society. The Tapirapé are one of Brazil’s indigenous tribes that survived the European conquest and subsequent colonization of the country, keeping with little changes most of their culture and customs. Their tribalism and the relationship of man and nature are what have added to our color inspiration,” says Antonio A.F. Rollo, Regional Key Account Manager for Latin America.

These four trends have been chosen by Clariant’s color experts from a myriad of other global inspirations as they have been found to inspire the unique color palette for 2014.

Clariant Masterbatches products are marketed under the following global brand names: REMAFIN olefinic masterbatches and compounds; RENOL masterbatches and compounds based on engineering resins, styrenics and PVC; MEVOPUR masterbatches for medical and pharma; CESA additive masterbatches; HYDROCEROL chemical foaming and nucleating agents; OMNICOLOR universal color masterbatches, and ENIGMA special effects. These brand names are all registered trademarks, and ColorWorks and ColorForward are trademarks of Clariant.

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