Home / Knowledge / News / Textiles / Woolmark to promote use of wool in furnishings
Woolmark to promote use of wool in furnishings
10
Apr '13
The Woolmark Company, the global authority on wool, introduces a special project dedicated to the furnishing sector, aimed at promoting the awareness and demand for wool.

The project is intended both for specialised professionals – including architects, designers, interior designers, manufacturers – and for end consumers.

Merino wool provides countless options to interior design, including comfort, softness, resilience, moisture absorption, safety, flame resistance, easy care, sound and heat insulation, assurance of wellbeing and of scientifically proven benefits in terms of sleep improvement, natural origin, and eco-sustainability.

Its range of uses in interior design is equally broad, and includes five major areas of application and production: bedding and bed linen (mattresses, blankets, quilting, etc.), floor coverings and carpets, interior textiles (upholstery, curtains, wall coverings, etc.), accessories (cushions, poufs, etc.), and insulating materials.

The core of the project conceived by The Woolmark Company for the design sector is The Wool Lab Interiors, a laboratory for research and for the processing of wool-related macro-trends.

The Wool Lab Interiors come in the wake of the success of the apparel editions of The Wool Lab, launched in 2011, and now a reference point for the industry.

The Wool Lab Interiors is a guide to the best wool textiles and to the most interesting and innovative applications of wool in the furnishing and interior textile sectors. The result of international research carried out by The Woolmark Company through the selection of the newest products from the world’s best companies, the guide is both an inspirational trend book and a work tool.

Designers, architects, interior decorators, and specialised professionals can select materials based on the guide and get in touch with the relevant suppliers through The Woolmark Company. This service is provided free of charge to promote the appreciation and use of wool in interior design.

On preview at the Milan Furniture Exhibition in April 2013, The Wool Lab Interiors identifies five inspirational themes for this first edition:

Scandinavian is about Nordic atmospheres and colours, and brings back to the future those dusty colours and clean lines, representing the basics of the Nordic design masterpieces of the 1950s and 60s.

798 is a theme that recalls the district-art lab with the same name in Beijing, dedicated both to experimental culture and to the encounter between art, culture, and technology.

Metropolis conveys the modern need for linearity mixed with technology, and develops through combinations of wool and leather, combed fabrics and draperies, grey shades and other natural colours to produce clean lines with high quality and elegant materials.


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search