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Woolmark to promote use of wool in furnishings
10
Apr '13
The Woolmark Company, the global authority on wool, introduces a special project dedicated to the furnishing sector, aimed at promoting the awareness and demand for wool.

The project is intended both for specialised professionals – including architects, designers, interior designers, manufacturers – and for end consumers.

Merino wool provides countless options to interior design, including comfort, softness, resilience, moisture absorption, safety, flame resistance, easy care, sound and heat insulation, assurance of wellbeing and of scientifically proven benefits in terms of sleep improvement, natural origin, and eco-sustainability.

Its range of uses in interior design is equally broad, and includes five major areas of application and production: bedding and bed linen (mattresses, blankets, quilting, etc.), floor coverings and carpets, interior textiles (upholstery, curtains, wall coverings, etc.), accessories (cushions, poufs, etc.), and insulating materials.

The core of the project conceived by The Woolmark Company for the design sector is The Wool Lab Interiors, a laboratory for research and for the processing of wool-related macro-trends.

The Wool Lab Interiors come in the wake of the success of the apparel editions of The Wool Lab, launched in 2011, and now a reference point for the industry.

The Wool Lab Interiors is a guide to the best wool textiles and to the most interesting and innovative applications of wool in the furnishing and interior textile sectors. The result of international research carried out by The Woolmark Company through the selection of the newest products from the world’s best companies, the guide is both an inspirational trend book and a work tool.

Designers, architects, interior decorators, and specialised professionals can select materials based on the guide and get in touch with the relevant suppliers through The Woolmark Company. This service is provided free of charge to promote the appreciation and use of wool in interior design.

On preview at the Milan Furniture Exhibition in April 2013, The Wool Lab Interiors identifies five inspirational themes for this first edition:

Scandinavian is about Nordic atmospheres and colours, and brings back to the future those dusty colours and clean lines, representing the basics of the Nordic design masterpieces of the 1950s and 60s.

798 is a theme that recalls the district-art lab with the same name in Beijing, dedicated both to experimental culture and to the encounter between art, culture, and technology.

Metropolis conveys the modern need for linearity mixed with technology, and develops through combinations of wool and leather, combed fabrics and draperies, grey shades and other natural colours to produce clean lines with high quality and elegant materials.

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