Home / Knowledge / News / Textiles / Woolmark to promote use of wool in furnishings
Woolmark to promote use of wool in furnishings
10
Apr '13
The Woolmark Company, the global authority on wool, introduces a special project dedicated to the furnishing sector, aimed at promoting the awareness and demand for wool.

The project is intended both for specialised professionals – including architects, designers, interior designers, manufacturers – and for end consumers.

Merino wool provides countless options to interior design, including comfort, softness, resilience, moisture absorption, safety, flame resistance, easy care, sound and heat insulation, assurance of wellbeing and of scientifically proven benefits in terms of sleep improvement, natural origin, and eco-sustainability.

Its range of uses in interior design is equally broad, and includes five major areas of application and production: bedding and bed linen (mattresses, blankets, quilting, etc.), floor coverings and carpets, interior textiles (upholstery, curtains, wall coverings, etc.), accessories (cushions, poufs, etc.), and insulating materials.

The core of the project conceived by The Woolmark Company for the design sector is The Wool Lab Interiors, a laboratory for research and for the processing of wool-related macro-trends.

The Wool Lab Interiors come in the wake of the success of the apparel editions of The Wool Lab, launched in 2011, and now a reference point for the industry.

The Wool Lab Interiors is a guide to the best wool textiles and to the most interesting and innovative applications of wool in the furnishing and interior textile sectors. The result of international research carried out by The Woolmark Company through the selection of the newest products from the world’s best companies, the guide is both an inspirational trend book and a work tool.

Designers, architects, interior decorators, and specialised professionals can select materials based on the guide and get in touch with the relevant suppliers through The Woolmark Company. This service is provided free of charge to promote the appreciation and use of wool in interior design.

On preview at the Milan Furniture Exhibition in April 2013, The Wool Lab Interiors identifies five inspirational themes for this first edition:

Scandinavian is about Nordic atmospheres and colours, and brings back to the future those dusty colours and clean lines, representing the basics of the Nordic design masterpieces of the 1950s and 60s.

798 is a theme that recalls the district-art lab with the same name in Beijing, dedicated both to experimental culture and to the encounter between art, culture, and technology.

Metropolis conveys the modern need for linearity mixed with technology, and develops through combinations of wool and leather, combed fabrics and draperies, grey shades and other natural colours to produce clean lines with high quality and elegant materials.


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search