Home / Knowledge / News / Textiles / AATCC announces winners of Millennial Marketing Award
AATCC announces winners of Millennial Marketing Award
May '13
AATCC is proud to announce the winners of the AATCC Millennial Marketing Award, a juried, invitation-only, university marketing competition for students studying retail merchandising and marketing.

All of the winners are students attending Florida State University, in classes led by Jeanne Heitmeyer, Associate Professor, Department of Retail Merchandising and Product Development.

Delia Bledsoe, Karolina Borchert-Hunter, Brittany McNally, Samantha Tira and Natasha Salman won first place in the competition. The team will be awarded $1,500.

Allison Bouis, Beca Branch, Kyle Strype and Erika Akerley won second place. The team will receive $500.

Honorable mention goes to Taylor Bowen, Ashley Reddick, Jeff Pelage, and Changhyun Nam. This team will receive $250.

In addition, the department is being awarded $1,250 and Prof. Heitmeyer is receiving an honorarium.

“Students are our future,” says John Y. “Jack” Daniels, Executive Vice President. “AATCC is proud to offer meaningful opportunities to allow students and their professors to contribute and participate in many of our Association’s activities.  AATCC provides exceptional avenues for students to hone their technical skills, develop professional contacts, and begin their transition to professional careers.”

The purpose of the contest was to design an effective membership development/marketing program targeted specifically at the millennial demographic (students and young professionals age 31 and under). The students who participated were asked to identify strategies and methodologies for attracting student members and building student chapters as well as strategies for retaining students as AATCC members after graduation.

“We were pleased by the quality of the entries and especially want to thank AATCC student chapter advisor, Kay Grise, Florida State University,” says Maria Thiry, Publications & Membership Director at AATCC.

“We are also grateful to Jeanne Heitmeyer for shepherding her students through a challenging contest to a successful conclusion. In addition, our contest judges deserve our grateful thanks. Without our dedicated volunteers, AATCC would not function.

Our judges came from a variety of backgrounds, locations, and sectors of the industry and included Freddy Miller with Hickory Yarns, Kerry King with Spoonflower, Inc., Akshita Bajpal, Mary Brannan of the Fashion Institute of Design & Merchandising (FIDM) and Rachel Lessne, founder of Green Envy Eco-Boutique.

The Millennial Marketing Awards contest is one of several offered through AATCC and the AATCC Foundation, to support emerging young professionals.

Annually, AATCC and the AATCC Foundation award more than $42,000 to textile, material, engineering, and fashion merchandising students worldwide through scholarships, grants, and industry contest awards designed to provide real life professional opportunities.

American Association of Textile Chemists and Colorists

Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search