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Domotex 2014 to showcase future trends
21
Sep '13
The international floor coverings industry is watching Hannover, Germany, with keen anticipation because that’s where the next DOMOTEX show will be held. DOMOTEX is the world’s No. 1 trade fair for carpets and floor coverings. In 2014, from 11 to 14 January, some 1,400 companies from 60 nations will converge on the Hannover Exhibition Center to showcase their latest products and new season’s collections.

DOMOTEX picks up on key trends and innovations and sets the tone in international interior design fashions for each new year. And with its new Innovations@DOMOTEX format, next year’s show will give unprecedented exposure to a select handful of product innovations and design highlights, starting with a major pre-show PR campaign. Exhibitors interested in showcasing their innovations in textile and resilient floor coverings, parquet and laminate flooring and modern hand-made carpets as part of the Innovations@DOMOTEX format still have until 2 October to submit their applications. Submission is free of charge.

Innovations@DOMOTEX has sparked enormous interest among DOMOTEX exhibitors and attracted an impressive number of quality entries very soon after it was first announced. “The exhibitors quickly recognized Innovations@DOMOTEX for the great opportunity that it is – the opportunity to leverage a comprehensive package of communication measures to get their innovations front of mind with their target audiences and hence get more out of their DOMOTEX showcase,” commented Dr. Jochen Köckler, a member of the Managing Board of Deutsche Messe AG, the official organizer of DOMOTEX.

Architect Jürgen Mayer H. to design “Innovations@DOMOTEX Areas”

The product innovations selected for Innovations@DOMOTEX by the expert jury will be staged to dramatic effect in special display zones known as Innovations@DOMOTEX Areas. The creative design of these exhibition spaces is in the capable hands of the internationally respected German architect Jürgen Mayer H.

The Innovations@DOMOTEX Areas will feature as central meeting points and design highlights in Halls 6, 9 and 17. Jürgen Mayer H. heads the eponymous Jürgen Mayer H. architectural firm in Berlin, which works at the interface between architecture, communication and new technology. His work has earned him numerous international awards, including the 2013 Mies van der Rohe Emerging Architect Special Mention Award and the Holcim Award 2005 Bronze Europe for sustainable architecture.

Future expert Matthias Horx guest speaker at the Wood Flooring Summit

Germany’s population is decreasing, but the number of households is on the rise. The resulting shortage of residential development space poses great challenges both for architects and designers. What new modes of home living will emerge as Germany responds to these challenges? What might future solutions look like?Answers to these questions and more will be provided by Max Horx of Germany’s Zukunftsinstitut (Future Institute) at DOMOTEX 2014.


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