Home / Knowledge / News / Textiles / Tempur Sealy debuts mattress featuring cooling gel foam
Tempur Sealy debuts mattress featuring cooling gel foam
29
Jan '14
Keeping cool will be the focus of this year's winter Las Vegas Market, as Tempur Sealy launches the new Optimum, the first mattress to feature cooling gel foam from the top to the bottom of the mattress.

The new Optimum Collection will feature OptiCool gel memory foam with OUTLAST material fused to the surface. The collection will be officially launched at the Sealy showroom during this year's Las Vegas Market from January 26-30.

Smart Technology, From Top to Bottom

Dax Allen, Brand Director of Optimum said: "Our new Optimum line leads the gel memory foam category by leveraging the latest in foam technologies, to deliver even more supporting and cooling comfort throughout the entire mattress."

The smart technology in the Optimum mattress begins with OUTLAST material that is fused to the surface of an OptiCool gel memory foam layer.  This same type of material is used in today's high-performance sports clothing and footwear to absorb excess body heat. In fact, OUTLAST absorbs 12 times more heat than material not treated with the technology, and delivers consumers cooling comfort they prize.

Innovation continues through the mattress design with layers of OptiSense gel memory foam, which conforms to your body's unique shape and weight. At the crux of the mattress is the gel OptiCore, featuring firm high-density foam offering deep-level support.

The mattress is designed to reduce motion transfer, creating a calm and stable sleeping environment for couples.

Refining An Exceptional Line

Allen added: "The new Optimum range of mattresses have been developed after listening to the needs of both consumers and the mattress market. Consumers are delighted by even better cooling comfort, and with gel memory foam from top to bottom of the bed.  Our retail customers are excited about the new comfort choices at higher price points and the potential for retail ticket growth with these new feels. It's a winning combination of consumer and retailer appeal."

An expanded collection of adjustable bases will also be introduced to support the new Optimum collection.  The new Reflexion-UP Foundation provides sleepers an easy entry into basic personalization with head lift adjustability, while the Reflexion 4 adjustable base has been updated and designed to support the new collection. The Reflexion 4 features dual wave massage, a wireless hand remote and an under bed night-light.

About Tempur Sealy International

Tempur Sealy International, Inc. is the world's largest bedding provider. The Company develops, manufactures and markets mattresses, foundations, pillows and other products.  The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur, Tempur-Pedic, Sealy, Sealy Posturepedic, OptimumTM and Stearns & Foster. World headquarters for Tempur Sealy International is in Lexington, Ky.

Tempur Sealy


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search