The new Optimum Collection will feature OptiCool gel memory foam with OUTLAST material fused to the surface. The collection will be officially launched at the Sealy showroom during this year's Las Vegas Market from January 26-30.
Smart Technology, From Top to Bottom
Dax Allen, Brand Director of Optimum said: "Our new Optimum line leads the gel memory foam category by leveraging the latest in foam technologies, to deliver even more supporting and cooling comfort throughout the entire mattress."
The smart technology in the Optimum mattress begins with OUTLAST material that is fused to the surface of an OptiCool gel memory foam layer. This same type of material is used in today's high-performance sports clothing and footwear to absorb excess body heat. In fact, OUTLAST absorbs 12 times more heat than material not treated with the technology, and delivers consumers cooling comfort they prize.
Innovation continues through the mattress design with layers of OptiSense gel memory foam, which conforms to your body's unique shape and weight. At the crux of the mattress is the gel OptiCore, featuring firm high-density foam offering deep-level support.
The mattress is designed to reduce motion transfer, creating a calm and stable sleeping environment for couples.
Refining An Exceptional Line
Allen added: "The new Optimum range of mattresses have been developed after listening to the needs of both consumers and the mattress market. Consumers are delighted by even better cooling comfort, and with gel memory foam from top to bottom of the bed. Our retail customers are excited about the new comfort choices at higher price points and the potential for retail ticket growth with these new feels. It's a winning combination of consumer and retailer appeal."
An expanded collection of adjustable bases will also be introduced to support the new Optimum collection. The new Reflexion-UP Foundation provides sleepers an easy entry into basic personalization with head lift adjustability, while the Reflexion 4 adjustable base has been updated and designed to support the new collection. The Reflexion 4 features dual wave massage, a wireless hand remote and an under bed night-light.
About Tempur Sealy International
Tempur Sealy International, Inc. is the world's largest bedding provider. The Company develops, manufactures and markets mattresses, foundations, pillows and other products. The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur, Tempur-Pedic, Sealy, Sealy Posturepedic, OptimumTM and Stearns & Foster. World headquarters for Tempur Sealy International is in Lexington, Ky.
Apparel/Garments | On 25th Jun 2018
Italian high-end men's apparel brand Stone Island tops the list of...
Textiles | On 25th Jun 2018
Italy based Tecnorama’s fully-automatic machinery for dispensing...
‘Blending cultures is the true beauty of fashion, where one’s imagination...
Union budget 2018-19 will have positive impact on apparel industry
Textile & apparel bodies
The mid-term review of FTP is progressive, growth oriented
Karan Behal, founder and chief executive of top-selling brand...
New Delhi-based Jogindra Industries Private Limited provides an assortment ...
<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Golfwear and menswear brand Devereux is set for greener pastures. Robert...
Divvya and Nidhhi Gambhir
<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...