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Wool board to encourage creativity with wool
17
May '08
The British Wool Marketing Board (BWMB) has forged a link with the De Montfort University (Leicester) to sponsor a forthcoming competition to help encourage textile and fashion students to be creative with British Wool.

New projects and directions in the use of British Wool have given an optimistic sign that the environmental mood is causing industry to look closely at what can be done with natural fibres on their doorstep. Now the BWMB want to encourage young textile designers to use British Wool.

Richard Poole, European Business Manager at the BWMB is enthusiastic and positive about activity with British Wool that is realistically still in its infancy but represents a significant shift from the standard destination to the carpet manufacturer.

“We have regular contact with the international trade and the enquiries this year have been far more diverse - more and more enquiries are focusing on two key words; Natural and British.

“The desire for British Wool within major name retail marketing is very real and we have to ensure that research and development with suitable breeds can evolve to meet the trend.

So we are working with yarn spinners on blends that will help to make British Wool breeds a fibre for cloth and fashion.” Explained Poole.

As part of this, the BWMB has started to look at partnering with fashion design colleges to encourage them to think creatively about how British Wools can be included in fashion and couture.

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