Home / Knowledge / News / Textiles / Winner Medical expands marketing efforts for PurCotton
Winner Medical expands marketing efforts for PurCotton
19
Nov '09
Winner Medical Group Inc. announced plans to launch its Company-owned PurCotton branded products and to construct sales channels in China.

PurCotton is 100% cotton nonwoven material, for which the Company has its unique patented manufacturing technology. It is comfortable, safe, and healthy, which makes it ideal for medical, health care, and daily home care products. The Company will develop finished functional products made by PurCotton, and plans to launch these products mainly through Company-owned PurCotton concept chain stores.

The high profile chain stores will be located in densely populated commercial and residential communities, with high visibility and foot traffic. Stores will cater such consumers who prefer high-quality products made from Winner Medical's PurCotton. Each store will contain a broad range of PurCotton branded personal products and healthcare supplies. Stores will be staffed by a total of eight to ten employees running two shifts. The total projected cost to open each initial pilot store will be approximately $80,000 to $100,000, including securing the lease, build-out and inventory stocking. The Company expects to open its first two or three stores in Shenzhen by January 2010. If the operating metrics of the stores show feasibility, the mid-term plan will be to launch the Company's own stores or joint ventures in several geographic areas to open multiple locations.

Winner Medical has retained an experienced, reputable, and extremely well known consulting firm to implement a marketing strategy for the promotion and sales channels construction of its PurCotton branded product. This firm successfully designed, launched and marketed several famous brand names in China, including Wanglaoji, one of the leading canned drink manufacturers in China, Huiyuan, one of the largest fruit juice manufacturers, and Tasly, a manufacturer of modern TCM, biological medicine, and functional foods.

Jianquan Li, Chairman and Chief Executive Officer of Winner Medical, commented, "We are extremely pleased to announce this initiative which underscores our strategy to significantly grow our domestic China business focused on higher margin PurCotton branded products. We will be the first to market with a concept store specifically focused on offering customers a broad range of disposable, daily use products which will simplify their shopping experience. We will prudently manage this marketing strategy while controlling investment risks through staged store openings."

Winner Medical Group Inc


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search