Home / Knowledge / News / Textiles / New Tube seating fabric captures the spirit of London
New Tube seating fabric captures the spirit of London
21
Jul '10
London Underground (LU) revealed the winner of a public competition to design a brand new Tube seating fabric. A London-based company called WallaceSewell, famous for their patterned woven scarves, beat over 350 entries from around the world to win.

Their bold design was chosen because it captured the spirit of London as well as meeting the judges' demanding technical brief. With around three-and-a-half million customers using the Tube every day, entrants were asked to create a fabric design that would be practical and contemporary.

Innovative design is part of the Tube's identity and history.

Shades of blue and red
The Tube seat fabric, also known as moquette, needed to be something that according to the brief, translated well into a woven material.

Designers were told that it should not be too jazzy or complicated and that it should not have too large a repeat pattern - as this would help to economise on materials when cut to fit the seats.

The winning design is based on shades of blue with red highlights.

WallaceSewell's starting point was London landmarks which were turned into abstract primary shapes like circles, triangles and squares allowing customers to interpret the pattern as they wish.

Soft and comfortable
As part of the TfL Investment Programme the fabric will be used on refurbished Central line trains from the middle of 2011 and on other new trains where possible.

The colours and design reflect the iconic LU brand.

LU is one of the few Metro operators which has not changed to plastic or metal seating.

It is hoped that this high-quality moquette, which is soft and comfortable, will enhance customers' journeys.

Distinctive pattern
Richard Parry, Strategy and Commercial Director for LU, said: 'We chose the WallaceSewell entry because it captures the spirit of London.

'Quality design has always played a very important role at London Underground and this distinctive pattern reflects our corporate brand perfectly.

'The standard was extremely high but this unusual seating fabric - which is practical, attractive and economical - met the very tight design brief on every level.'

The WallaceSewell two-woman team also created the moquette for the new London Overground trains, Croydon trams and the East London Transit.

Emma Sewell, WallaceSewell, said: 'It's a real honour to win this competition.

Rich design heritage
'We can't wait to see our creation on Tube trains and see how passengers react to our design.'

Co-designer Harriet Wallace-Jones, WallaceSewell, said: 'We've always admired the world famous London Underground seating fabrics and colours.

'Nothing beats the feeling that you are going to be part of the Tube's rich design heritage.'

The judges included Lynda Relph-Knight, editor for Design Week, Rachel Halliburton, deputy editor for Time Out magazine and Robert Elms, BBC London radio broadcaster.

Wallace Sewell

Must ReadView All

Courtesy: Pan Brothers

Apparel/Garments | On 30th May 2017

Pan Brothers to set up 2 new garment factories

PT Pan Brothers Tbk plans to increase its production capacity by...

Apparel/Garments | On 30th May 2017

Levy uniform rate of GST on yarn & fibre: SIGA

The South Indian Garment Association (SIGA) has urged Union finance...

Textiles | On 30th May 2017

ExxonMobil, SABIC sign deal for next phase of US project

Affiliates of Exxon Mobil Corporation and Saudi Basic Industries...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search