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SANITIZED AG aiming to take the lead in Asia
Oct '10
The Chinese textile market continues to grow rapidly, and SANITIZED AG is also benefiting from this development: The experts in antimicrobial hygiene protection have been able to double their sales in China within the last three year. Following the market leadership in Europe, SANITIZED AG is now aiming to also take the lead in Asia. The close cooperation with the sales partner Clariant, which has been well proven over many years, will thereby play a major role here.

A cornerstone of this expansion strategy is the opening of the first Sanitized showroom in China, in the ShanghaiMart. Both existing customers and interested parties will profit from this first-class location, whose concept combines the functions of office premises and trade fair location. ShanghaiMart has established itself with both local and international customers as an all-year-round event location for major industrial trade fairs.

A representative selection of Sanitized treated articles can be personally inspected in the showroom. Individual presentations will also take place here. In addition, the exhibits in the showroom will clearly illustrate how the end articles will ensure clarification for the end consumer through the integration of the Sanitized quality seal, which will thereby enhance the value of the product.

The second pillar is the appointment of Jestin Zhao, who will act as the Business Development Manager for SANITIZED AG in Shanghai with immediate effect. With 13 years of experience in the textile business, most recently with the Italian company Bozzetto, he is an extremely competent contact person for all questions with regard to the utilization and benefits of individual hygiene concepts for textile applications with a protective impact against bacteria, odors, dust mites, mold as well as against vectors that can transmit diseases.


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