Learn about selling creature comforts at Outdoor Retailer

10 Dec '10

2 min read

American Association of Textile Chemists and Colorists - AATCC and Concept III will present a free seminar about "Measuring and Explaining the Creature Comforts of Performance Textiles" at the Outdoor Retailer Winter Market in Salt Lake City in January.

Comfort is a big part of performance! It has several important aspects, including: thermophysiological (heating/cooling, moisture management), sensory (fabric weight and hand), ergonomic (stretch and movement), and psychological.

"Measuring and Explaining the Creature Comforts of Performance Textiles" presents a new look at selling these attributes. Hear how major performance brands measure and explain these features in their performance textiles, and how you can too!

Retailers, product developers, merchandisers, and all attendees of the Outdoor Retailer Winter Market are invited to this free seminar, sponsored by AATCC and Concept III. The seminar will be held on Thursday, January 20, 2011, 9-10am in the Deer Valley Salon at the Salt Lake City Marriott Downtown, Salt Lake City, Utah, USA, right next door to the ORWM.

Concept III Textiles International is an inclusive resource for the development, sourcing, and production of fabric-based finished products worldwide for the active sports and outdoor markets. Headquartered in Red Bank, NJ in the U.S., it also has offices in five cities worldwide.

American Association of Textile Chemists and Colorists - AATCC

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