Encouraging Success: Santoni Seamless in sportswear
While Seamless underwear has grown formidably, especially in China - both in its domestic and export markets, establishing itself on the World market as a solid and ever expanding classic, we were very pleased to see at the recent ISPO Show in Munich this February 2011 that our market forecasts, our continuous R&D and our commercial strategies towards expanding SEAMLESS to the OUTERWEAR sector are beginning to make important strides not only in China, but all over the World.
We received a very positive sign of this at the Munich ISPO by seeing the presence of an abundance of Seamless items in the booths of many of the most important sports brands. These items were not only of the athletic type but also of the casual type.
Moreover this trend was reflected in both Western and Chinese exhibitors' garments.
On our Santoni booth, where we had a very conspicuous and constant flow of specialised and professional visitors from all over the World, we were able to show products made on our seamless machines, both of the CIRCULAR seamless line and of the Compact WARP seamless line (with an important addition of our Garment length line in the traditional cut and sew systems).
We especially brought to the Munich ISPO a collection of these various sportswear ranges to illustrate what we believe to be the inherent advantageous features that the SANTONI machines bring to this very important field of sports-specific clothing.
As everyone is aware, the Worldwide trends for apparel are increasingly requiring clothes that combine comfort with hygiene and well-being both in one's leisurewear, daily workwear, and in the field of active sports and fitness exercise.
The old myth about seamless being only associated with synthetic yarns has been undoubtedly quashed by Santoni seamless circular technology successfully using ALL TYPES OF YARN - both Natural and Man-made.
Also the necessary technical targets, so simple and particularly suitable for Sportswear, are now being achieved by meeting the modern and specific needs of the sporting fraternity, made in the Santoni Seamless Way.
In the collection of sportswear items we presented, we concentrated on showing not only the use of natural yarns as well as synthetic ones (including uncovered Elasticated yarns) but also those for obtaining those required technical targets. This demonstrated that Seamless is the ideal way to construct the garment including any of these following characteristics:
- moisture management for evaporation of perspiration
- compression areas that offer both body support and better temperature management
- padding thicknesses for greater body protection while still maintaining the all important moisture and temperature management requirements
- venting to remove heat from specific areas
- thermal pockets strategically placed to trap body heat, again in specific areas
These products shown, made on our latest Outerwear models of seamless circular machines, received a tremendous amount of interest from the visitors to our booth. They can be detailed as follows;