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Significant increase in visitors from Northern China at SPINEXPO
Mar '11
This new concept has received unanimous approval, as has our new eco-trend lighting system that we imposed on exhibitors in order to eradicate the electricity consumption problem associated with the current site and that met with the full satisfaction of exhibitors, which proves that we can combine elegance with reasonable and responsible electricity consumption.

The Trends Forum has expanded with new talents. Designed and coordinated as always by the Sophie Steller Studio of the UK and embellished with weaving, knitted banners and accessories by Scotland's Carruthers-Associates Studio, the forum welcomed for the first time Hong Kong knitter Kamful, specializing in hand-painted knits, the Italian knitwear stylist Roberto Tirelli and the English studio, Cast Creations.

SPINEXPO is proud to have these many talents on its team. Their work was also visible in the "Well Being" area, which sparked the continuation of our research on sustainability and ecology applied to textiles. The Italian dyer Tintoria di Quaregna appeared in this area and presented its 100%-ecological vegetal dyeing processes and its research on indigo and the jeans wear market, while another section of this presentation was dedicated to micro-encapsulation, making it possible to envisage clothing that accompanies us with a fragrance throughout the day. Another part of this presentation was dedicated to vegetal materials (linen, cotton, paper, bamboo, etc.) and illustrated the products of the exhibitors present. The Chinese spinner Huafu also presented the different phases of its eco-cotton production.

A program of seminars completed our marketing offering during the first two days of the trade show. Stoll Germany, WGSN, StyleSight, Celessence and Shartex joined in offering visitors the latest news about their technologies and trends for the upcoming seasons.

SPINEXPO also offered a seminar targeted towards exhibitors, in which a preview of Autumn/Winter 2012-2013 color ranges and product trends was presented for the first time since the trade fair first launched. A new tool, a "Fashion Intelligence Report" was also presented which will be made available to participating companies twice every season focusing on the strong points of leading boutiques in various places around the globe.

The first of these two reports will present flagship products from Europe's capital cities (Paris, Milan and London), highlighting the most fashion-related details, as well as aspects that we found worth pointing out in leading boutiques in numerous Chinese cities. The second edition will be dedicated to Summer and will illustrate the trends of St. Tropez (France), St. Barth and another seaside town.

The next edition of SPINEXPO will be held at the recently renamed "Shanghai World Expo Exhibition & Convention Center" (previously the Expo Theme Pavilion) from September 6th-8th, 2011, which will enable the exhibition area to be increasedby over 30% and accommodate an even greater number of exhibitors of all nationalities, selected for the quality and creativity of their products, on a single floor of reference.

This change of site will be the start of a new phase for a trade fair that never ceases to improve and develop to the satisfaction of visitors who are becoming increasingly important and whose numbers are ever-increasing.

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Courtesy: H&M

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