Home / Knowledge / News / Textiles / Arvind - Birla Cellulose team up for 'Excel Denim'
Arvind - Birla Cellulose team up for 'Excel Denim'
28
Mar '11
Mr Aamir Akhtar
Mr Aamir Akhtar
Arvind Ltd, the textile major has inked an exclusive deal with Birla Cellulose, a subsidiary of Aditya Birla Group, to produce the world's smoothest denim fabric for women. The deal marks the diversification of the textile giant into the women's wear segment.

Arvind would produce the fabric, 'Excel Denims' at its Ahmedabad-based plant, housing an annual capacity of 120 million metres of denim fabric.

Whereas, Birla Cellulose would engage itself in the R&D for creation of the fibre out of the super refined wood pulp, Arvind would be involved in production and selling the fabric in the local as well as foreign markets.

Mr Aamir Akhtar, CEO - Arvind Denims said that, he views the association as a major development which would boost the business of both the companies. Arvind is diversifying to make headway into the value-added women's wear segment with launch of a distinct product and Excel Denim, greatly supports the firm's plans, he added.

Leading denim jeans retailers including Diesel, Levi's, Energie, Pepe and Tommy Hilfiger count themselves among the clientele of Arvind, the world's leading denim producer.

Further Mr Akhtar stated that, the new denim encompasses attributes like lustre, softness, superior strength, bounce and comfort, and added that they would be particularly focusing on the women's wear market.

Moreover, Arvind has also roped in well-known designer Rajesh Pratap Singh to design a select range of Excel Denim jeans.

Fibre2fashion News Desk - India


Must ReadView All

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Polyester yarn price surge affects Surat textile industry

Textiles | On 22nd May 2018

Polyester yarn price surge affects Surat textile industry

The prices of polyester yarn have increased about 12-15 per cent in...

Courtesy: Myntra

Fashion | On 22nd May 2018

Myntra to launch exclusive red carpet line at IIFA 2018

India’s leading destination for fashion online, Myntra, is all set to ...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search