Home / Knowledge / News / Textiles / Arvind - Birla Cellulose team up for 'Excel Denim'
Arvind - Birla Cellulose team up for 'Excel Denim'
28
Mar '11
Mr Aamir Akhtar
Mr Aamir Akhtar
Arvind Ltd, the textile major has inked an exclusive deal with Birla Cellulose, a subsidiary of Aditya Birla Group, to produce the world's smoothest denim fabric for women. The deal marks the diversification of the textile giant into the women's wear segment.

Arvind would produce the fabric, 'Excel Denims' at its Ahmedabad-based plant, housing an annual capacity of 120 million metres of denim fabric.

Whereas, Birla Cellulose would engage itself in the R&D for creation of the fibre out of the super refined wood pulp, Arvind would be involved in production and selling the fabric in the local as well as foreign markets.

Mr Aamir Akhtar, CEO - Arvind Denims said that, he views the association as a major development which would boost the business of both the companies. Arvind is diversifying to make headway into the value-added women's wear segment with launch of a distinct product and Excel Denim, greatly supports the firm's plans, he added.

Leading denim jeans retailers including Diesel, Levi's, Energie, Pepe and Tommy Hilfiger count themselves among the clientele of Arvind, the world's leading denim producer.

Further Mr Akhtar stated that, the new denim encompasses attributes like lustre, softness, superior strength, bounce and comfort, and added that they would be particularly focusing on the women's wear market.

Moreover, Arvind has also roped in well-known designer Rajesh Pratap Singh to design a select range of Excel Denim jeans.

Fibre2fashion News Desk - India

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search