Home / Knowledge / News / Textiles / Arvind - Birla Cellulose team up for 'Excel Denim'
Arvind - Birla Cellulose team up for 'Excel Denim'
Mar '11
Mr Aamir Akhtar
Mr Aamir Akhtar
Arvind Ltd, the textile major has inked an exclusive deal with Birla Cellulose, a subsidiary of Aditya Birla Group, to produce the world's smoothest denim fabric for women. The deal marks the diversification of the textile giant into the women's wear segment.

Arvind would produce the fabric, 'Excel Denims' at its Ahmedabad-based plant, housing an annual capacity of 120 million metres of denim fabric.

Whereas, Birla Cellulose would engage itself in the R&D for creation of the fibre out of the super refined wood pulp, Arvind would be involved in production and selling the fabric in the local as well as foreign markets.

Mr Aamir Akhtar, CEO - Arvind Denims said that, he views the association as a major development which would boost the business of both the companies. Arvind is diversifying to make headway into the value-added women's wear segment with launch of a distinct product and Excel Denim, greatly supports the firm's plans, he added.

Leading denim jeans retailers including Diesel, Levi's, Energie, Pepe and Tommy Hilfiger count themselves among the clientele of Arvind, the world's leading denim producer.

Further Mr Akhtar stated that, the new denim encompasses attributes like lustre, softness, superior strength, bounce and comfort, and added that they would be particularly focusing on the women's wear market.

Moreover, Arvind has also roped in well-known designer Rajesh Pratap Singh to design a select range of Excel Denim jeans.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search