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Oeko-Tex to show Made In Green label at Heimtextil
08
Dec '17
Oeko-Tex to show Made In Green label at Heimtextil
Oeko-Tex, the consumer sustainability label that indicates that textiles have been tested for harmful substances & manufactured in eco-friendly facilities, has announced that its Made in Green label is set to be presented at Heimtextil 2018, the international tradefair for home and contract textiles, in Germany, from January 9 to 12, 2018, in hall 8.0, D96.

Safe in terms of human ecology and yet sustainably produced: these criteria are becoming increasingly important to consumers when buying home textiles. With Made In Green, Oeko-Tex offers a label that transparently communicates these product qualities at a glance. Numerous home textile manufacturers of, amongst others, bed linen and terry articles are already using Made In Green and customer response is positive.

The Made In Green label is only issued for textile products that have been tested for harmful substances according to Standard 100 by Oeko-Tex and that also originate from sustainable production facilities following the requirements of the STeP by Oeko-Tex certification (STeP stands for “Sustainable Textile Production”).

Although the label was only introduced in 2015, numerous home textiles are now labelled with Made In Green, the clear commitment to improving product safety and ecological and social production conditions. This includes mattress toppers and incontinence support, hand towels, bedding and pillows from the companies Amidex, Dibella, Loftex, Setex, and Adam Matheis GmbH und Co. KG with their brand Schlafgut (Sleep Well), just to name a few.

The Made In Green label offers consumers a level of transparency that was previously unattainable. Each label has a unique product ID or QR code. With this, customers can trace the production of the respective product directly in the shop via their smartphone. A brief scan of the QR code provides answers, among others, to questions such as: In which production facility along the textile chain was this textile produced? In which countries did production take place? This creates trust and offers customers an additional opportunity to inform themselves directly about products and compare them to one another when buying textiles. (GK)

Fibre2Fashion News Desk – India


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