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OrganoClick names Chinese agent for DWR textile additive
Oct '15
Swedish producer of textile functional additives OrganoClick AB (publ) has signed a distribution agreement in China for its durable water repellent (DWR) that is used for the production of OrganoTex.

According to an OrganoClick press release, the DWR will be sold and marketed in China by Shanghai Amazingtex Trading Co, Ltd which has a broad customer network, in particular in the Shanghai-region.

“OrganoClick has since last spring, focused on setting up collaborations with local distributors on the Chinese, Taiwanese, South Korean and Japanese market,” it added.

Approximately 77 per cent of the world's production of functional textiles is made in these countries, while China is the dominant player with more than 15,000 textile factories.

The Shanghai region is one of the most important textile regions in China with approximate 3,000 textile factories.

The non-exclusive distribution agreement that has been signed with Shanghai Amazingtex Trading Co, Ltd is for distribution in China but with focus on the Shanghai region.

Amazingtex will sell and market OrganoClick's products and distribute the products to the textile factories from its own stock and warehouse in Shanghai and also provide technical support.

"This is a first important step for us in our ambition to get a good geographical distribution of our textile products and technologies on the Asian textile market,” Mårten Hellberg, CEO at OrganoClick said.

“Currently, we supply two factories directly from Sweden which makes the transport cost high and the delivery time long,” he too added.

“In order to get a high market penetration fast, we need to work with several local distribution partners with strong sale forces and good customer networks,” Hellberg stated.

“The cooperation that now starts with Shanghai Amazingtex Trading Co, Ltd is a good first step for us in Asia and we will to work to set up distribution networks in Taiwan, South Korea and Japan," he observed.

OrganoClick is a Swedish cleantech company that develops, produces and markets performance materials based on environmentally friendly fibre chemistry.

It markets water-repellent fabric treatment OrganoTex, the durable modified wooden material OrganoWood and functional biofiber composites.

OrganoClick was founded in 2006 as a spin-off company based on research in fibre chemistry at Stockholm University and the Swedish University of Agricultural Sciences.

OrganoClick has won several award such as 'Swedens most promising start-up' and 'Swedens best environmental innovation' and been appointed as a 'Climate Solver' by the World Wildlife Foundation (WWF). (AR)

Fibre2Fashion News Desk – India

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