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Roland DG enjoys highly successful ITMA show
15
Dec '15
Wide format digital printer manufacturer, Roland DG said it enjoyed a highly successful ITMA show with its 'Go Digital' themed booth packed with innovative textile solutions, creative samples and live demonstrations.

Findings from the Texart Digital Textile Survey undertaken at the Roland booth reveals that 80 per cent of respondents who are printing on textile are already using digital technologies.

“And all of those who are currently only using analogue methods, stated that they are also considering digital textile print technologies,” a Roland press release informed.

“Textile print providers are also prioritising investment in digital with 49 per cent of those intending to invest, planning to do so within the next year,” it added.

According to those questioned, the main benefits of digital textile print technology over analogue production methods include flexibility, quality and speed.

These benefits were brought to life on the Roland DG booth with a 'real-time' digital workflow demonstrating each stage of the production process.

Designs by students specialising in fashion and couture at the ACOF School were transformed into stunning garments.

Visitors were able to follow the process step-by-step as the designs were printed by the Texart XT-640 and RT-640 dye sublimation transfer printers, pressed on the Texart CS-64 calender and sewn by on-booth seamstresses.

Digital dye sublimation transfer printing proved a popular option on the booth and was used by over 40 per cent of digital textile print providers surveyed.

Roland further added that there was a great deal of interest in Roland's Texart digital dye sublimation transfer range, and in particular the brand new XT-640 64” printer.

Again according to Roland, visitors were in a buoyant mood with nearly 95 per cent of textile print providers stating they were optimistic about the future of the textile print industry.

“Over half of those using digital methods were confident that production levels this year will be higher than in 2014,” Roland stated.

Encarna Luque, business development director at Roland DG said, “The level of interest has been extremely high with many visitors embracing digital technologies, either as their main production method or as a flexible, cost-efficient complement to their analogue workflows.”

“The feedback from our international visitors via the Roland DG Texart Digital Textile survey is extremely insightful and I am very encouraged by the positivity on the booth at ITMA 2015,” he too added.

“Our aim was to inspire visitors and increase their understanding of how going digital with Roland DG technology can give their business a competitive edge in terms of reduced set up times, low fixed costs and increased versatility of output,” Luque noted. (AR)

Fibre2Fashion News Desk – India

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