Crown Crafts to make Wendy Bellissimo nursing line

11 Nov '11

3 min read

Crown Crafts Infant Products Inc., a wholly-owned subsidiary of Crown Crafts Inc., announced that it has entered into an exclusive licensing agreement with acclaimed celebrity nursery designer, Wendy Bellissimo, to develop, market, and distribute a new signature line of infant bedding, blankets and room decor.

Known for her ability to create unique baby nurseries on any budget, Bellissimo has developed a design philosophy over the years, which balances elegance with whimsy to create a contemporary-yet-classic environment for her littlest clients, which include the children of Brooke Shields and Kelly Ripa.

The Wendy Bellissimo line, which is expected to be in stores by Fall 2012, will include multiple collections for crib sets and coordinating rugs, organizers, lamps, shelves, mobiles, wall decor, window treatments and several other accessories to make the decor complete.

"Creating special spaces for newborns and young children to rest and dream is my passion," said Wendy Bellissimo. "To have a partner like Crown Crafts, which shares this passion, as well as my commitment to quality and value, is incredibly exciting. I can't wait to get started!"

"We are thrilled and honored to work with Wendy Bellissimo," said Nanci Freeman, President and Chief Executive Officer of Crown Crafts Infant Products. "Over the years, Wendy has created special nurseries for her clients that are both eye-catching and highly functional. We are delighted to help her reach an even wider array of families through this special product line."

According to E. Randall Chestnut, President and Chief Executive Officer of Crown Crafts, Inc., the partnership with Wendy Bellissimo further strengthens the Company's lifestyle offerings. "Through both our Company brands and licensed offerings, we are the leading design resources for infant and toddler nursery decor," he said. "We welcome Wendy to the Crown Crafts family and look forward to collaborating with her for years to come."

The Richmond Management Group, Inc. represented Wendy Bellissimo Media, Inc. on this licensing agreement.

The mother of four daughters – ages six to 11 – Wendy Bellissimo is widely known as a successful entrepreneur with a passion for creating products that families will love. An authority on products for growing families, Wendy has forged a strong connection with women through her sincere and approachable style.

Jennifer Richmond, a veteran with over 18 years experience in the licensing industry, recently joined Richmond Management Group as Managing Director. Founded in 2003 by her husband, Andy Richmond, a veteran in-house licensing attorney, Richmond Management provides strategic and legal consulting in the areas of license and brand acquisition, brand development, deal and contract negotiation and the long-term management of licensed products and programs.

Crown Crafts Inc. designs, markets and distributes infant, toddler and juvenile consumer products, including crib and toddler bedding and blankets; nursery and bath accessories; reusable and disposable bibs and floor mats; burp cloths; room decor; and disposable placemats, toilet seat covers and changing mats.

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