OXXO Care Cleaners, the environmentally friendly garment cleaning franchise that was first to use Greenearth solvents while offering 24/7 ATM-style service in a European boutique setting, announces its rapid expansion in South Florida, where the franchise first launched, and throughout the United States.
Since the opening of the first store in Hollywood Florida two years ago, Salomon Mishaan, OXXO franchise President, decided to enforce the use of a dermatologic and eco-friendly cleaning solvent called "GreenEarth," instead of the commonly used chemical perc (Perclorethelyne) a carcinogenic which is unhealthy for both human skin and garments, and which emits vapors so strong that most dry cleaners have to leave doors open permanently.
He also eliminated the traditional system of the industrial boiler and vapor piping which emits heat to warm equipment and minimizes risk of safety hazards, installing instead independently heated equipment which allows for the air-conditioned boutique style concept imported from Europe.
Mishaan's strategy simultaneously reflects an effort to maintain a high level of social responsibility and better position the OXXO brand.
While getting rid of the industrial boiler and using a safe and healthy cleaning solvent, as well as remodeling the look of the traditional dry cleaner and installing a 24/7 style pick up system incurred higher initial costs initially, today OXXO is experiencing a fast payback as the franchise is opening doors in shopping malls in South Florida and across the country, venues which previously held certain resistance to cleaners due to the volatility of the boilers and to strong chemical odors and contamination.
There are two types of franchises: those that unite high quality with notable added value and those that break tradition and revolutionize the market.
OXXO Care Cleaners, in just two years, has set new standards in South Florida, and is now seeking to do the same throughout the United States.
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