"Currently we have a modest market share in the ground segment, but aim to leapfrog over other players to achieve market leadership in the express industry over the next five years."
In addition to improvement in the road infrastructure, the growing Indian economy warrants more efficient logistics support. "The Tier II and Tier III cities offer increasing opportunities for Blue Dart's Surfaceline."
"Owing to the growing affluence of consumers, these areas witnessed rapid growth in demand in the recent past. The emergence of SEZs, EPUs and IT parks also present exciting prospects for our new service," added Anil Khanna.
Blue Dart differentiates itself through innovation, which it has been at the forefront of the Company's activities for more than two decades.
Building to meet tomorrow's needs:
- Expansion to over 17,500 locations
- Addition of over 1 mn Sq ft of warehousing space
- Extension of network and reach pan India
- 58 warehouses across India by 2010
- Increase in Workforce
- Appointment of Express Sales Associates (ESA) to support roll-out of the new service
Technology:
- Technology will play a key role in providing customer peace of mind
- GPS enabled vehicles to ensure
- Real-time tracking of vehicles
- Monitoring enroute stoppages, deviations
- Alert to destinations of vehicle arrivals
- Network Control Centre at Mumbai Headquarters.
"Blue Dart will soon be entering its 25th year of operation. In these years, we have succeeded in building a business model that is still unmatched in the Country."
"For SurfaceLine, too, we are investing to provide Blue Dart's trademark reliability and service excellence to the ground express segment," said Anil Khanna.