Invista launches new Thermolite Brand winter denim

Denim fabrics made with Thermolite Infrared technology increase their temperature when exposed to solar or artificial light. Special ceramic pigments are added to the fibre that transfer the energy of infrared rays into heat the body can feel.

The Thermolite Dual Layer technology structure creates open spaces within the fabric, trapping air to help keep the wearer warm. A fabric's ability to insulate is measured by its CLO value, and fabrics with Thermolite Dual Layer technology can achieve CLO values that are typically 25 to 30 per cent higher than standard denim fabrics can. The Thermolite Dual Layer technology is also engineered to enable faster drying next to the skin, helping the wearer stay warm and dry.

Invista will demonstrate Thermolite Infrared technology and Thermolite Dual Layer technology under a new brand category called Thermolite Pro at the upcoming Kingpins denim show in New York on May 11-12, 2016.

 “The Thermolite Pro innovations were driven by consumer research that showed that more than 70 per cent of respondents were interested in the concept of a winter jean,” said Jean Hegedus, global segment director for denim at Invista.

“The Thermolite brand was the most preferred option in terms of a technology name that would generate consumer interest in purchasing such a garment. Thermolite Infrared and Thermolite Dual Layer technologies can be used independently or in tandem for enhanced warming and insulating properties,” Hegedus added. (NA)

Fibre2fashion News Desk - India