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London Fog to deploy ShopVisible E-Commerce platform
05
Oct '11
ShopVisible, a leading provider of on-demand e-commerce solutions, announced that London Fog, will utilize the industry leader's commerce platform to create a dynamic and modern website experience that will enable consumers to purchase London Fog apparel directly through its website.

With nearly 90 years as one of the most recognized brand name apparel companies, London Fog has a unique connection to its customers. Those loyal shoppers will now be able to interact directly through its online store. The ShopVisible e-commerce platform enables London Fog to create customized product listings to reflect the brand's reliability and classic design, seamlessly integrating with London Fog's existing product offerings.

“Our customers look to London Fog for producing classic design and quality that fits a premier global lifestyle. Now we want to take the London Fog shopping experience to the next level by making our collection available directly from LondonFog.com,” said Dan Pfeffer, Director of Ecommerce at London Fog. “In order to replicate that superior shopping experience in a digital format, we knew we needed a dynamic platform that would integrate with our internal infrastructure. With ShopVisible e-commerce, we are able stay true to our brand image while meeting the needs of the next generation of London Fog customers.”

In August 2006, Iconix Brand Group, Inc., acquired the London Fog Brand. With their financial and marketing support, London Fog will quickly become a premier global lifestyle brand, branching out into a number of product categories.

ShopVisible E-Commerce is an enterprise-level e-commerce platform with functionality built specifically to drive sales on retailers' sites.

ShopVisible

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