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Bluebird from Walmart & American Express to help consumers

09 Oct '12
4 min read

Bluebird allows consumers to also enjoy the functionality of a digital wallet, including person to person (P2P) payments, mobile app functionality, and the ability to control subaccounts for friends and family right from a smartphone. Bluebird is built upon the digital payment capabilities of American Express' Serve platform.

The only fees consumers will ever pay are clear, transparent and within their control, such as out of network ATM withdrawals for a consumer that does not have direct deposit.

Bluebird customers can get access to cash at a network of more than 22,000 MoneyPass ATMs nationwide. Cash access through MoneyPass' network is fee free and surcharge free for Bluebird customers enrolled in direct deposit. For customers not enrolled in direct deposit, each MoneyPass ATM withdrawal is just $2. For out-of-network ATMs, each withdrawal is also $2, though additional ATM operator fees apply.

In the first quarter of 2013, Bluebird will be adding additional features, such as more options to deposit money and check-writing capabilities.

Signing up is Easy

Consumers can sign up for free on Bluebird.com, or choose to buy a $5 account set up kit at a local Walmart for immediate use (with limited functionality). The set up kit includes a starter card, which can be funded with cash or a debit card at the register with any dollar amount between $1 and $500.

Once funded, the starter card can be used immediately anywhere in the United States where American Express Cards are accepted. Customers must then complete their account set up at bluebird.com in order to access the full features and benefits of Bluebird, as well as receive their personalized Bluebird card.

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