Home / Knowledge / News / Information Technology / Swirl reinvents shopping experience with iPhone
Swirl reinvents shopping experience with iPhone
03
Dec '12
Swirl, a mobile personal shopping assistant for fashion, today announced the integration of Apple's Passbook with the newest version of its iPhone app. The integration allows Swirl users to easily save offers from over 200 leading fashion brands directly to Passbook, providing them with easy access when and where they shop.

Swirl is reinventing the fashion shopping experience by helping consumers discover, organize and shop for their favorite styles at nearby retail stores. The Swirl iPhone app brings together hundreds of thousands of products and offers from top retailers, allowing users to monitor fashion trends, receive sales alerts and find the nearest retail store locations. Passbook integration provides Swirl users with location-aware reminders from their favorite brands when they are out shopping.

The Passbook premise is simple. It provides consumers with a single place to access offers, event tickets, boarding passes and loyalty cards from multiple brands, all of which can be accessed with the tap of a finger. The convenience of Passbook as a true mobile wallet is a perfect complement to Swirl.

"Early analysis from our app's first eight weeks in market shows that some of the most popular activities include saving products and offers for future reference," says Swirl founder and CEO Hilmi Ozguc. "By extending saved offers directly into Passbook, our users will now be automatically reminded of sales when they pass by one of the 30,000 retail locations covered by Swirl."

Swirl users on Apple's recently-released iOS 6 operating system simply click the save button attached to any of the hundreds of current offers that are refreshed on a daily basis in the Swirl app. Users are then offered the option to save those offers to Passbook. Since Passbook is time and location aware, users receive an automatic notification on their iPhone whenever they have an active offer in Passbook that is valid at a store nearby. Swiping the notification provides easy access to all of their saved offers.

"Our goal at Swirl is to create a better shopping experience for consumers," says Ozguc. "Whether it's browsing for fashion inspiration, planning a shopping trip, or trying on outfits in a store, we want Swirl to be an indispensable shopping companion. Our integration with Apple's Passbook is a great extension of the personalized experience we are creating for Swirl users."

Swirl is a fast-growing technology start-up that is harnessing the power of mobile, social and web technologies to reignite consumer's love of in-store shopping.

Swirl


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search