Swirl, a mobile personal shopping assistant for fashion, today announced the integration of Apple's Passbook with the newest version of its iPhone app. The integration allows Swirl users to easily save offers from over 200 leading fashion brands directly to Passbook, providing them with easy access when and where they shop.
Swirl is reinventing the fashion shopping experience by helping consumers discover, organize and shop for their favorite styles at nearby retail stores. The Swirl iPhone app brings together hundreds of thousands of products and offers from top retailers, allowing users to monitor fashion trends, receive sales alerts and find the nearest retail store locations. Passbook integration provides Swirl users with location-aware reminders from their favorite brands when they are out shopping.
The Passbook premise is simple. It provides consumers with a single place to access offers, event tickets, boarding passes and loyalty cards from multiple brands, all of which can be accessed with the tap of a finger. The convenience of Passbook as a true mobile wallet is a perfect complement to Swirl.
"Early analysis from our app's first eight weeks in market shows that some of the most popular activities include saving products and offers for future reference," says Swirl founder and CEO Hilmi Ozguc. "By extending saved offers directly into Passbook, our users will now be automatically reminded of sales when they pass by one of the 30,000 retail locations covered by Swirl."
Swirl users on Apple's recently-released iOS 6 operating system simply click the save button attached to any of the hundreds of current offers that are refreshed on a daily basis in the Swirl app. Users are then offered the option to save those offers to Passbook. Since Passbook is time and location aware, users receive an automatic notification on their iPhone whenever they have an active offer in Passbook that is valid at a store nearby. Swiping the notification provides easy access to all of their saved offers.
"Our goal at Swirl is to create a better shopping experience for consumers," says Ozguc. "Whether it's browsing for fashion inspiration, planning a shopping trip, or trying on outfits in a store, we want Swirl to be an indispensable shopping companion. Our integration with Apple's Passbook is a great extension of the personalized experience we are creating for Swirl users."
Swirl is a fast-growing technology start-up that is harnessing the power of mobile, social and web technologies to reignite consumer's love of in-store shopping.