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Speedo deploys vrMockshop visual merchandising software
Mar '13
Speedo has purchased the vrMockshop visual merchandising software from Centric Software, Inc.

Centric provides product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. vrMockshop, developed by iShopShape, a Centric partner, is a virtual reality tool that helps brands and retailers build fully merchandised, interactive 3-D virtual stores of any size, and instantly generate planograms. vrMockshop integrates quickly and easily with the Centric 8 PLM system for retail, apparel, footwear, luxury and consumer goods companies.

Speedo will use the vrMockshop software to maximize range planning and understanding of retail space, through 3-D mockups and store planograms.

“Centric appreciates the value of branding and merchandising effectively,” says Chris Groves, CEO and president of Centric. “With vrMockshop, Centric is providing Speedo an opportunity to better implement exacting merchandising standards—standards that ultimately lead to improved planning and customer satisfaction.”


The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps. In the 1920s Speedo made history with the Racerback: the world’s first non-wool suit.

In 2008, Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo unveil another world first with the Fastskin Racing System - a cap, goggle and suit designed to work together as one. Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world.

SPEEDO, the ARROW device, FASTSKIN, AQUALAB, RACING SYSTEM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents. The FASTSKIN3 cap, goggle and suit has worldwide design rights and patents pending.

Centric Software, Inc.

Centric Software is a leading provider of product lifecycle management (PLM) software for apparel, retail, footwear, luxury and consumer goods companies. The Centric 8 PLM suite delivers easy-to-use functionality to manage critical, inseparable business processes, including product development, sourcing, business planning, quality management and collection management. Centric 8 is a modularized system that implements and delivers value rapidly using an Agile DeploymentSM methodology.

Centric Software

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