Home / Knowledge / News / Information Technology / Virtual dressing room alters shopping experience
Virtual dressing room alters shopping experience
03
May '13
With the rapidly increasing competition from e-commerce, several clothing retailers have started adopting high-end technologies, including easy-to-use apps with self-control facilities, to attract the customers and to reduce the cost of the ordinary retail stores.

A recent development in the field of brick and mortar stores is the virtual dressing room launched by 360Fashion Network, a fashion focused tech company which develops mobile and social tools to promote fashion brands.

Speaking to fibre2fashion, Ms. Anina Net, CEO of 360Fashion Network, said, “360Fashion Virtual Dressing Room uses augmented reality and it allows fashion brands to create an interactive experience anywhere.”

The augmented reality app provides shoppers with the facility to experiment different clothing on their body without changing their apparels through the virtual dressing room.

“Once the shopper enters into the virtual changing room and stands in front of the mirror, the person will see the 3D cloth appear on his/her body. The customer can also turn 360 degrees to view the clothing on their body from different directions,” she informs.

According to her, the virtual dressing room attracts shoppers to the garment stores in which they are fitted, since it consumes less time for them to choose appropriate apparels of their choice.

“The virtual dressing room is portable and it can be used after a fashion show to let buyers try on the runway clothes even though the physical items have not yet been produced,” she mentions.

Talking about the inspiration for developing the virtual dressing room, she says, “We love to empower fashion brands with good technology and our mission is to empower the fashion industry with affordable cutting edge mobile technology worldwide.”

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 21st Aug 2017

GST payment & filing for July extended till Aug 25

The GST Implementation Committee, consisting of state and Central...

Textiles | On 21st Aug 2017

India’s cotton production may grow by 3.76% in 2016-17

India’s cotton production is likely to rise by 3.76 per cent to 345...

Textiles | On 21st Aug 2017

Telangana announces sops for textile, apparel sector

The Telangana government recently announced a string of incentives,...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search