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AiT partners Speedo to start new mobile app for swimmers
May '13
Active in Time Limited (AiT) makers of the Splashpath Swimming App for iOS have partnered with Speedo International Ltd, the global swimwear brand to launch a new mobile app for swimming fans.

Splashpath began over two years ago when Dan Morgan, a passionate swimmer became frustrated that the App Store was awash with apps for runners but there wasn’t an app for swimmers.

Dan developed the Splashpath mobile app which helps people find their local pool and track their swims along with a sports operator timetable solution which enables pool operators to update and publicise their swimming timetables across the web and in the Splashpath App.

Since its launch, the Splashpath community of swimmers and operators has grown to become the UK’s leading swimming app and in 2011 was the Number 1 Health & Fitness App in the UK App store. Today, Splashpath users are swimming the equivalent of Dover-to-Calais and back again, 7 times each day.

The partnership between AiT and Speedo International Ltd will see the UK Splashpath App receiving a significant update including new name, design and features. Speedo will also launch the app internationally starting in China followed by Europe as an integral part of their new Get Speedo Fit initiative.

Dan Morgan, app developer and co-founder of AiT, said:

“It’s brilliant news for Splashpath users, swimming pool operators and swimmers around the world. I started Splashpath from my bedroom but working with Speedo International we now have the resources and support to do so much more.

"Speedo’s got an incredible reputation for innovation and we’re excited to be collaborating and helping swimmers benefit from the latest gadgets and technology.”

Sean Hastings, Vice President of Product and Marketing at Speedo International, said:

“The Splashpath team have done an amazing job building a swimming community around the mobile application and we are looking forward to collaborating with the team.”

Active in Time (AiT)

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