Product lines become unmanageable if it contains a large variety of products. Retailers, especially in apparel, footwear and CPG industries, find it burdensome to manage such a huge product line. Point of sale systems (POS) definitely helps retailers in managing their products and respective retail functions. However, even POS has its own limitations.
Certain retail functions such as sales return, shipping, mail management, promotional offers, social media, etc. cannot be managed through POS systems. To overcome the shortcomings of POS, retailers are now adopting online marketing. They are coming up with the online stores to manage additional retail functions.
Nonetheless, managing a physical store with an online store is also difficult to handle. In view of such situation, LAN Services has launched its online store solution; 24Seven Cart integrated with Visual Retail Plus, windows based point of sales application.
Managing and sharing information simultaneously on both the systems require a web integrator that updates the relevant data. 24Seven cart comes with an inbuilt plug-in that integrates web store with VRP enabled POS application. This web integrator lets the retailers to synchronously update the product information on the web store and conversely downloads the online orders and customer related information on the POS. It eliminates the repeated data input on both the platforms.
Scheduler automatically updates the process of information exchange between the two platforms. Additionally, retailers can also manually manage this data sharing process. Since the information gets updated on near real time basis, retailers can set scheduler for information updates down to a minute level.
The VRP integrated shopping cart comes with an additional functionality. It offers access to different marketplaces such as Amazon and eBay. Retailers get deeper insights with the inbuilt reporting tool that accurately computes about the sales, overall revenue generated, revenue generated product wise, orders pending, shipped orders, remaining products available and many other customized reports.
24Seven Cart is the flagship product under the aegis of LAN Services which is a California-based company. The company offers a wide range of e-retailing solutions like RMS eCommerce integration, search engine marketing, point-of-sale solution for quick service restaurants, online store management, etc.
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