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Avery Dennison debuts security solutions for brands

August 30, 2013 (United States Of America)

From destructible films and papers to void materials, the new Avery Dennison Select Solutions Security portfolio of materials is specifically designed to help companies counter product tampering and counterfeiting while protecting consumers and the long-term integrity of their brands.

“Consumers want to trust the products they purchase,” said Michael Welch, product manager, durables, Avery Dennison Label and Packaging Materials – North America. “Our Security materials use elements such as two-dimensional holograms and in-label watermarks and threads, to help brand owners create clear marks that can assure consumers – or, if absent or broken alert them of tampering or counterfeiting.”

Suited for use in a variety of segments, such as pharmaceutical, automotive and consumer packaged goods, the Select Solutions Security portfolio features:

- Customizable ultra-violet and infra-red print options

- Enhanced thermal transfer graphic solutions

- Chemical-resistant coating for liquid products

Select Solutions portfolios feature unique, application-specific offerings designed to meet brand owners’ common needs and challenges. Each portfolio features low minimum order quantities, same day price quotations and four-day shipping that allow converters to address specific application label needs.

More information about the portfolios can be found in Avery Dennison’s new Select Solutions Center. The center offers a wide breadth of products and services, conveyed in an easy-to-understand manner with expert content and featured product descriptions.

About Avery Dennison

Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent.


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