Home / Knowledge / News / Information Technology / Lectra appoints Céline Bedouet as Marketing Director
Lectra appoints Céline Bedouet as Marketing Director
Mar '14
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials—is pleased to announce the appointment of Céline Choussy Bedouet as Marketing Director for Automotive, Furniture, Technical Textiles and Composite Materials. Based in Bordeaux-Cestas (France), she reports directly to Daniel Harari, Lectra CEO. 
“In five years, Lectra’s market share has risen from 15% to 60% in the automatic fabrics cutting for automobile interiors. 
Céline has two priorities: the first is to promote the automatic cutting of leather interiors to strengthen our leading position in the automotive market, the second is to increase Lectra’s presence in the furniture, technical textiles and composite materials markets where we now have an enhanced offer," said Daniel Harari. “Céline’s experience, her marketing skills and her knowledge of our markets will enable her to provide support to our teams throughout the world.” 
“Lectra today has many assets: consulting expertise based on lean manufacturing fundamentals, intelligent industrial equipment, integrated software suites covering the entire chain, from design to production, as well as outstanding customer care. 
Lectra’s offer has no equivalent on the market, which provides a major competitive advantage," said Céline Choussy Bedouet. "Our goal is to help our clients boost their margins by allowing them to capitalize on value creation and control their costs.” 
Céline Choussy Bedouet has a rich and diverse marketing experience, including strategic, operational marketing, field, channel and partner marketing. She started her career in 2000 at Dassault Systèmes where she held several senior positions over 8 years, including marketing project manager, strategic partnership supervisor and channel development manager. 
In 2005, she went to Charlotte, North Carolina in the United States to head up Dassault Systèmes’ strategic partnership with Microsoft. In 2008, Céline Choussy Bedouet joined Autodesk as marketing manager for Europe. Later on, she was in charge of global manufacturing marketing campaigns before joining Lectra. 
Céline Choussy Bedouet has a master’s in management from ESC Bordeaux (Bordeaux Management School), France. 


Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search