Home / Knowledge / News / Information Technology / Finish Line uses Omniture SiteCatalyst to personalize promotions
Finish Line uses Omniture SiteCatalyst to personalize promotions
12
May '08
Omniture Inc, a leading provider of online business optimization software, announced that The Finish Line Inc has selected Omniture SiteCatalyst, Discover, Test&Target and Genesis to personalize the online shopping experience for their customers and drive highly targeted online marketing campaigns.

Using Omniture, Finish Line will have the ability to serve offers and content to Web site visitors based on individual preferences, integrate their survey and email marketing solutions with Web analytics, and gain increased insight into what customers are looking for -- allowing Finish Line to tailor marketing campaigns to match specific shopper interests.

"The key to successful online retailing is to know what your customers want and then clearly present those products as they enter your site," said Roger Underwood, senior vice president of information systems at Finish Line.

"Omniture solutions allow us to listen to our customers by providing technology that helps us understand how our visitors interact with our site, segment shoppers based on behavioral trends and cater content to meet specific customer interests."

Finish Line is using Omniture SiteCatalyst Web analytics -- to understand customer responses to online campaigns, merchandising strategies, site navigation and content -- as well as Omniture Discover, which categorizes and segments customer behavior for in-depth analysis.

For example, Discover can help Finish Line know, in real time, how many people from a specific geographical region looked at a specific brand of shoe at a specific time of day and then decided to make a purchase.

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search