Home / Knowledge / News / Information Technology / Finish Line uses Omniture SiteCatalyst to personalize promotions
Finish Line uses Omniture SiteCatalyst to personalize promotions
May '08
Omniture Inc, a leading provider of online business optimization software, announced that The Finish Line Inc has selected Omniture SiteCatalyst, Discover, Test&Target and Genesis to personalize the online shopping experience for their customers and drive highly targeted online marketing campaigns.

Using Omniture, Finish Line will have the ability to serve offers and content to Web site visitors based on individual preferences, integrate their survey and email marketing solutions with Web analytics, and gain increased insight into what customers are looking for -- allowing Finish Line to tailor marketing campaigns to match specific shopper interests.

"The key to successful online retailing is to know what your customers want and then clearly present those products as they enter your site," said Roger Underwood, senior vice president of information systems at Finish Line.

"Omniture solutions allow us to listen to our customers by providing technology that helps us understand how our visitors interact with our site, segment shoppers based on behavioral trends and cater content to meet specific customer interests."

Finish Line is using Omniture SiteCatalyst Web analytics -- to understand customer responses to online campaigns, merchandising strategies, site navigation and content -- as well as Omniture Discover, which categorizes and segments customer behavior for in-depth analysis.

For example, Discover can help Finish Line know, in real time, how many people from a specific geographical region looked at a specific brand of shoe at a specific time of day and then decided to make a purchase.

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search