VARTECH remains 'The Must-Attend Show'

08 Oct '08

3 min read

BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, is announcing the tremendous success of its VARTECH2008 Conference & Trade Show in Orlando, FL, September 15-17, 2008.

Once again, VARTECH attendance was up significantly. This year's show boasted more exhibitors of best-of-breed software, hardware, and service solutions for the Point-of-Sale, AIDC, RFID, Mobility, Government, and Security verticals. And with the increase in BlueStar's Value-Added Reseller traffic at CodeZone, the show floor became a haven for networking, partnering, and informal demonstrations.

"VARTECH2008 was a door-opening event for the future of the POS and AIDC reseller channel. Resellers received first-rate advice from keynote speaker Bruce Stuart's presentation on reseller growth modeling, were treated to Microsoft's premiere introduction of Microsoft Dynamics POS 2009, and were introduced to BlueStar's groundbreaking "Green Initiative" from Group Midwest.

I am not aware of any event this year where resellers could have experienced these initiatives under one roof. Our follow-up response from VARTECH attendees has been amazing," says Steve Cuntz, BlueStar President and CEO.

"VARTECH2008's theme was Connect, Communicate, and Celebrate. Our hardware and software vendors executed that message by providing our Value-Added Resellers with new solutions, cutting-edge technology, and enhanced business-development programs to secure incremental new business.

In an investment-activity-results world, a business must continue to invest in marketing and sales activities to generate the desired results. VARTECH's keynote address by Channelcorp's Bruce Stuart highlighted how BlueStar's FUSION educational initiative for VARs can assist them in doing just that," says Mark Fraker, BlueStar VP of Marketing.

Christophe Naaz, Marketing Director for Star Micronics, gives a vendor perspective: "VARTECH2008 was surely the best VARTECH event ever for Star Micronics. Well organized, well attended, and in a wonderful resort. BlueStar really takes care of their vendors and VARs with fabulous networking events and entertainment, and best of all, VARTECH brings plenty of new opportunities. We definitely felt at home. VARTECH is the 'must attend' show of the year for Star Micronics!"

Outside the CodeZone entrance, attendees received demonstrations of BlueStar's FUSION business-development program, where resellers created their own marketing and business-development materials through the FUSION portal.

In addition, VARTECH2008 featured invaluable educational seminars with industry experts in seven different verticals to help attendees stay up-to-date on the newest industry trends, solutions, and technologies.

VARTECH2008's evening events expanded networking opportunities at the show, and added an entertainment component. These included the Star Micronics-sponsored South Beach reception, EPSON and Toshiba TEC-sponsored Margaritaville party, and the Elo TouchSystems-sponsored Luau and Closing and Award Reception.

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