Home / Knowledge / News / Information Technology / Fallen Hero triples online sales with Eurostop retail system
Fallen Hero triples online sales with Eurostop retail system
17
Jan '09
Fallen Hero has invested in Eurostop's retail management systems, e-rmis, e-pos and e-commerce for its high street and online stores. Fallen Hero stocks some of the most desirable and sought after branded fashion clothing available; G-Star, Replay, Goi-Goi, Duck and Cover, Luke, Fred Perry, Religion, Ben Sherman, Lacoste, Baracuta, Levi's, Truth, Retro Sport, Teddy Smith.

The retailer has integrated its bricks and mortar stock with the webstore, resulting in a centralised, dynamic stock management system that offers customers more choice. Since launching its new website, the company claims it has more than tripled online sales in just twelve months.

The company selected Eurostop's solutions following a review of several competitive solutions. The company chose Eurostop for its proven expertise in the retail sector and flexible, customer focused approach.

Still firmly committed to its high street store, Fallen Hero recognised growth potential through internet sales and has rapidly expanded its business through the newly developed website. Eurostop developed the new system to utilise an integrated stock system, enabling the retailer to offer a wider range of stocks and sizes to customers.

The company is also planning to utilise the customer loyalty features, providing regular customers with in store promotions and vouchers, as well as targeted email promotions to online buyers.

According to Des Comerford, Managing Director at Fallen Hero; “There is no doubt that since implementing Eurostop's system, our e-commerce business has grown far more quickly than we anticipated. Our turnover compared to this time last year has tripled, from investing in advertising, marketing campaigns and the new system.

“We have been able to offer our customers a wider choice and access to a great portfolio of brands – and we expect the system to pay for itself by Spring 2009.”

Denise Proctor, Sales Executive at Eurostop said; “In today's difficult times it is really important for retailers to focus on their core business and make sure they keep their customer base loyal by delivering what they want. We are delighted that Eurostop's retail system has been instrumental in the success of Fallen Hero's online business. It supports their business goal to offer customers a wide range of premium brands with effective, easy to use e-commerce systems.”

Fallen Hero is a fashion concept store based in Lincolnshire, retailing some of the most desirable and sought after branded fashion clothing available: G-Star, Replay, Goi-Goi, Duck and Cover, Luke, Baracuta, Retro Sport, Lacoste, Truth, Levi's, Fred Perry, Ben Sherman Teddy Smith.

Eurostop Limited

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search