Home / Knowledge / News / Information Technology / Fallen Hero triples online sales with Eurostop retail system
Fallen Hero triples online sales with Eurostop retail system
17
Jan '09
Fallen Hero has invested in Eurostop's retail management systems, e-rmis, e-pos and e-commerce for its high street and online stores. Fallen Hero stocks some of the most desirable and sought after branded fashion clothing available; G-Star, Replay, Goi-Goi, Duck and Cover, Luke, Fred Perry, Religion, Ben Sherman, Lacoste, Baracuta, Levi's, Truth, Retro Sport, Teddy Smith.

The retailer has integrated its bricks and mortar stock with the webstore, resulting in a centralised, dynamic stock management system that offers customers more choice. Since launching its new website, the company claims it has more than tripled online sales in just twelve months.

The company selected Eurostop's solutions following a review of several competitive solutions. The company chose Eurostop for its proven expertise in the retail sector and flexible, customer focused approach.

Still firmly committed to its high street store, Fallen Hero recognised growth potential through internet sales and has rapidly expanded its business through the newly developed website. Eurostop developed the new system to utilise an integrated stock system, enabling the retailer to offer a wider range of stocks and sizes to customers.

The company is also planning to utilise the customer loyalty features, providing regular customers with in store promotions and vouchers, as well as targeted email promotions to online buyers.

According to Des Comerford, Managing Director at Fallen Hero; “There is no doubt that since implementing Eurostop's system, our e-commerce business has grown far more quickly than we anticipated. Our turnover compared to this time last year has tripled, from investing in advertising, marketing campaigns and the new system.

“We have been able to offer our customers a wider choice and access to a great portfolio of brands – and we expect the system to pay for itself by Spring 2009.”

Denise Proctor, Sales Executive at Eurostop said; “In today's difficult times it is really important for retailers to focus on their core business and make sure they keep their customer base loyal by delivering what they want. We are delighted that Eurostop's retail system has been instrumental in the success of Fallen Hero's online business. It supports their business goal to offer customers a wide range of premium brands with effective, easy to use e-commerce systems.”

Fallen Hero is a fashion concept store based in Lincolnshire, retailing some of the most desirable and sought after branded fashion clothing available: G-Star, Replay, Goi-Goi, Duck and Cover, Luke, Baracuta, Retro Sport, Lacoste, Truth, Levi's, Fred Perry, Ben Sherman Teddy Smith.

Eurostop Limited


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search