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WWA & Lectra bring the best PLM technology to fashion industry

19 Feb '09
3 min read

Lectra is pleased to announce the signature of an exclusive, worldwide partnership agreement with Walter Wilhelm Associates LLC. The aim of this multi-year partnership is to support the Lectra Fashion PLM solution.

Walter Wilhelm Associates LLC (WWA), a unique American consulting organization based in Salt Lake City, Utah, specializes in streamlining processes and assessing and optimizing product lifecycle management (PLM) in the apparel, footwear, and associated retail industries. One of the most qualified and experienced consultancy firms in its domain, WWA has acquired a reputation for its thorough approach to projects as well as for its talented team of senior associates with direct experience in PLM sales, marketing, development, and implementation.

Fashion brands, retailers, and manufacturers dealing with the pressures of a competitive environment and the high expectations of end consumers are increasingly turning to PLM applications, especially in Europe and the United States. High-technology PLM solutions can be used to transform the biggest challenges of a trend-driven industry into sustainable competitive advantages.

Lectra aims to enable all fashion companies to overcome their business challenges and face today's testing economic conditions with confidence. Lectra Fashion PLM, the most comprehensive and high-performance solution available created specifically for the fashion market, is a state-of-the-art software solution for process optimization which contributes to overall growth and profitability. Capitalizing on 35 years of international experience and diverse partnerships with 18,000 customers in the fashion world, Lectra is the only market player able to propose software and service offers developed for the particular needs of this industry. Lectra Fashion PLM can be used in conjunction with Lectra's market-leading software: Kaledo for design, Modaris and PGS for pattern-making, Modaris 3D Fit for virtual 3D prototyping, and Diamino and MGS for marker-making.

Initial company process evaluations and the ensuing implementation of PLM projects are guided by Lectra's team of more than 100 fashion industry and PLM experts across the globe. Lectra's partnership with WWA will reinforce the company's ability to provide optimal consulting services for the inevitable changes in management processes involved in implementing fashion PLM projects.

Over the last five years, WWA has successfully executed missions for leading PLM software vendors as well as end-user clients worldwide. They have been involved in half of the approximately 100 PLM projects that have been implemented or are currently ongoing within fashion and related retail industries across the globe.

“Walter Wilhelm Associates has a long history of technological innovation for industries using soft materials,” said Daniel Harari, Lectra CEO. “The company's expertise in apparel manufacturing organization makes it the clear leader in process streamlining and PLM implementation. We are very pleased to enter into this partnership with WWA which aims to extend access to PLM solutions for mid-size as well as large fashion businesses.”

“My associate Derek Jones and I, together with the whole WWA team, are very excited about working with Lectra and their innovative Lectra Fashion PLM solution,” said Walter Wilhelm. “I am convinced that Lectra's world class technology and expertise combined with our unique PLM consulting experience will successfully deliver profitable, value-added project implementation to companies wishing to adopt this technology to overcome today's challenges.”

Lectra

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