Home / Knowledge / News / Information Technology / Allurent on Demand keeps Charlotte Russe interactive
Allurent on Demand keeps Charlotte Russe interactive
22
May '09
Allurent, the market leader in powering superior online shopping experiences, announced that Charlotte Russe Holding Inc, a specialty apparel and accessories retailer, will bring interactive merchandising to its e-commerce site with the Allurent on Demand platform. Allurent on Demand (AoD) is a hosted, software-as-a-service (SaaS) offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying merchant-controlled widgets to retailers' existing websites.

Charlotte Russe shoppers are on the cutting edge in terms of fashion and trends, and they want interactivity and freshness as they shop online. The retailer's merchandising team works to create differentiated, engaging displays that strengthen customer satisfaction and loyalty. Charlotte Russe chose Allurent on Demand to improve this process with greater flexibility, control over costs and best-in-class interactive experiences.

Craig Gillan, Director of e-Commerce at Charlotte Russe, says, "AoD is the best approach to interactive merchandising - the most cost effective, fastest, and lowest risk solution out there. Moving our interactive investment to a SaaS model allows us to continue to innovate and invest in our website in a way that works for 2009's realities."

The Allurent on Demand platform includes an ever-expanding library of interactive merchandising widgets. AoD widgets incorporate Allurent's best-in-class design and user experience expertise, and undergo rigorous usability testing prior to release. Charlotte Russe plans to use AoD widgets throughout the site, and expects that this addition of engaging shopping experiences will increase site conversion and entice customers to return frequently to the online store.

The Allurent platform also provides an easy-to-use back-end merchandising tool to update products, images and marketing copy and deploy different interactive widgets to specific locations on the e-commerce site. This was a key selling point for Charlotte Russe, according to Gillan. "AoD empowers our merchandisers. With Allurent on Demand, we'll be able to add, update and change displays in a fraction of the time that it takes today, with little to no involvement from our IT group."

Graeme Grant, Chief Operating Officer of Allurent, adds, "We're very excited about our new relationship with Charlotte Russe. This is a great brand committed to delivering what its customers really want. With Allurent on Demand, Charlotte Russe differentiates its online shopping experience, while improving merchandising control and efficiency - all key elements for success in this difficult economy."

Allurent


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Pic courtesy: Sutlej Textiles & Industries Ltd

Textiles | On 21st Jul 2017

Sutlej Textiles’ Q1 FY18 EBITDA expands to Rs 76.28 cr

Sutlej Textiles and Industries Ltd (STIL), one of India’s largest...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X