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Allurent on Demand keeps Charlotte Russe interactive
May '09
Allurent, the market leader in powering superior online shopping experiences, announced that Charlotte Russe Holding Inc, a specialty apparel and accessories retailer, will bring interactive merchandising to its e-commerce site with the Allurent on Demand platform. Allurent on Demand (AoD) is a hosted, software-as-a-service (SaaS) offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying merchant-controlled widgets to retailers' existing websites.

Charlotte Russe shoppers are on the cutting edge in terms of fashion and trends, and they want interactivity and freshness as they shop online. The retailer's merchandising team works to create differentiated, engaging displays that strengthen customer satisfaction and loyalty. Charlotte Russe chose Allurent on Demand to improve this process with greater flexibility, control over costs and best-in-class interactive experiences.

Craig Gillan, Director of e-Commerce at Charlotte Russe, says, "AoD is the best approach to interactive merchandising - the most cost effective, fastest, and lowest risk solution out there. Moving our interactive investment to a SaaS model allows us to continue to innovate and invest in our website in a way that works for 2009's realities."

The Allurent on Demand platform includes an ever-expanding library of interactive merchandising widgets. AoD widgets incorporate Allurent's best-in-class design and user experience expertise, and undergo rigorous usability testing prior to release. Charlotte Russe plans to use AoD widgets throughout the site, and expects that this addition of engaging shopping experiences will increase site conversion and entice customers to return frequently to the online store.

The Allurent platform also provides an easy-to-use back-end merchandising tool to update products, images and marketing copy and deploy different interactive widgets to specific locations on the e-commerce site. This was a key selling point for Charlotte Russe, according to Gillan. "AoD empowers our merchandisers. With Allurent on Demand, we'll be able to add, update and change displays in a fraction of the time that it takes today, with little to no involvement from our IT group."

Graeme Grant, Chief Operating Officer of Allurent, adds, "We're very excited about our new relationship with Charlotte Russe. This is a great brand committed to delivering what its customers really want. With Allurent on Demand, Charlotte Russe differentiates its online shopping experience, while improving merchandising control and efficiency - all key elements for success in this difficult economy."


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