Home / Knowledge / News / Information Technology / Preferred Market Solutions chosen to run loyalty program
Preferred Market Solutions chosen to run loyalty program
08
Oct '09
MC Sports, a major sporting goods retailer in the Midwest, has chosen Preferred Market Solution's PatronFlex technology as the loyalty backbone for their existing WinDSS point of sale systems. “With newspaper circulation on the decline and media becoming increasing fragmented, we needed the ability to communicate and market directly to our best customers and Preferred Market Solutions gave us the ability to do just that,” stated Ed Rix, VP of Marketing and Advertising for MC Sports.

In early August 2009, MC Sports launched Active Rewards, a rewards program powered by PatronFlex, across their chain of 80 stores. “Within days of rolling out the program, we were rewarding our best customers with special discounts, gift certificates, and unique offers,” said Ed.

“With over 80 plus stores in seven states, MC Sports needed a full featured loyalty solution that not only could be integrated with their WinDSS system, but had the flexibility to meet both their current and future needs,” said Brett Perlman, managing partner, Preferred Market Solutions.

“The integration with WinDSS went superbly and allowed MC Sports the ability to capitalize on the powerful features found in our PatronFlex backoffice suite. Whether they wanted to use the automated promotion manager to send personalized emails to their customers or access the myriad of real-time reports, our focus was to ensure the integration kept true to our product's core design; ease of use and feature richness,” said Brett.

PatronFlex is giving MC Sports a whole new insight into their customers. “Through PatronFlex's suite of reports and their ability to develop custom reports for us, we are quickly developing a good understanding of who our better customers are and how they shop our stores”, said Ed. “We believe Active Rewards powered by PatronFlex creates a competitive advantage for MC Sports and is essential to how we will market to our customers in the future.”

Founded in 2004, Preferred Market Solutions is a leading provider of gift card and loyalty marketing software, products and services. The company offers cutting-edge customer retention and marketing tools to resellers and clients world-wide.

Built on a foundation of customer service, MC Sports has been outfitting athletes with authentic, brand name sports equipment, footwear, and apparel since 1946. Based in Grand Rapids, Michigan, the company operates 80 stores throughout the Midwest and is one of the few remaining privately held sporting goods chains in the industry.

MC Sports


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Gujarat hopes extended textile policy to attract Rs 5000 cr

The Gujarat government feels that its recent decision to extend its...

Apparel/Garments | On 26th Sep 2017

Cash burn by e-tailers in India may double during festivals

During this year’s festival season, which has already started,...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.0%
No
12.5%
Skip
12.5%

Total Votes: 48

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.5%
No
25.0%
Skip
12.5%

Total Votes: 48

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
6.3%
Skip
6.3%

Total Votes: 48

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.8%
No
10.4%
Skip
18.8%

Total Votes: 48


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search