Home / Knowledge / News / Information Technology / Levi's connects with Facebook Social Plugins
Levi's connects with Facebook Social Plugins
22
Apr '10
The Levi's brand announced at Facebook's f8 conference the introduction of an innovative new way to shop for jeans online. With the launch, the Levi's brand is among the first companies to integrate with Facebook's new Social Plugins. The Levi's brand will provide shoppers with an interactive, customized shopping experience on levi.com (based on consumers' “Likes”), information about “Top-Liked” products across consumers' networks, and an easy way to find and share relevant Levi's products.

Jodi Bricker, Vice President of Digital for Levi's Americas said, “We're creating a new social shopping experience that will change the way people shop online and, frankly, make buying jeans more fun. We're excited to pioneer this new technology and help our loyal fans connect with our brand and share their favorite Levi's products with friends.”

As part of announcement, Facebook introduced a new set of Social Plugins that can be easily integrated into a website to make the user experience more personalized and social. Powered by the Open Graph, these new plugins include a “Like” functionality, Activity Feed, and Recommendation widget that bring friends, social activity and relevant interactions to any site off of Facebook.com.

The Levi's brand is integrating the “Like” functionality on its e-commerce site – levi.com. In addition, the Levi's brand is building a Friend Store in which consumers who are logged into Facebook can see a list of their friends' favorite Levi's products and seamlessly shop with their friends.

The Levi's brand is innovating with social and digital media on its Facebook page, in advertising and on its e-commerce website. Last month the brand leveraged its Levi's Facebook Page to amplify their ninth annual Levi's/FADER Fort event – a music festival in Austin, Texas. This initiative grew the fan base by 60 percent and garnered more than 780,000 live streams of the event.

Levi Strauss & Co


Must ReadView All

Cambodia’s economic growth to remain strong in 2017 & 2018

Apparel/Garments | On 14th Dec 2017

Cambodia’s economic growth to remain strong in 2017 & 2018

Cambodia’s economy is expected to grow at 6.9 per cent and 6.8 per...

2 garment factories to be set up in Jordan’s Arjan, Souf

Apparel/Garments | On 14th Dec 2017

2 garment factories to be set up in Jordan’s Arjan, Souf

Jordanian Prime Minister Hani Mulki recently laid the foundation...

BRC welcomes ‘breakthrough’ on Brexit talks

Apparel/Garments | On 14th Dec 2017

BRC welcomes ‘breakthrough’ on Brexit talks

The British Retail Consortium (BRC) has welcomed the recent...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search