Home / Knowledge / News / Information Technology / Hanes Imagewear introduces innovative technology with smart phone
Hanes Imagewear introduces innovative technology with smart phone
03
Mar '11
Hanes Imagewear, a leader in the screenprint and decorated apparel industry, introduced a series of innovative technology tools offering a wide range of professional selling options that will enhance convenience, customization and efficiency.

Hanes Imagewear is launching content websites accessible by smart phones and other mobile communications devices for all three of its signature brands, Hanes, Champion and Outer Banks; is increasing the number of unique online marketing tools; and is introducing an iPad app for its 2011 product catalogs.

“At Hanes, our goal is to make the world a more comfortable place and, in this instance, to make the world a more comfortable place to do business,” explains John Marsh, senior vice president/general manager of Hanes Imagewear. “These new technology tools will make our customers' work days more comfortable, more convenient and more effective, at no added cost.”

All three Hanes Imagewear brands, Hanes, Champion and Outer Banks, now have mobile sites for smart phones, including Blackberry, iPhone and Android, as well as other mobile devices.

Through the mobile sites, customers will be able to quickly and easily access the full brand catalogs and locate products by style or color with product locators. When customers go to the brand websites www.haneslocator.com, www.championlocator.com and www.outerbankslocator.com using their mobile device, the sites will auto-detect the device type and deliver appropriate content. Within seconds customers can locate wholesale inventory of their favorite styles and colors, and with one quick tap can even call to place their order. As an added bonus, smart phone users will be able to set up an icon on their desktop for easier access.

“So little business is done these days in a traditional office environment,” says Marsh. “When you are in between appointments, you don't always have easy access to your computer. Or when you are in a meeting with your client, you sometimes need product details immediately. Now you can access key data at your fingertips in seconds. It's all about making business easier for our customers.”

This month, Hanes Imagewear will launch iPad apps for the 2011 Hanes, Champion and Outer Banks catalogs. These apps will allow iPad users quick and easy access to digital versions of the printed catalogs. Customers can flip through pages, search by key word, and access wholesaler inventory through product locators.

Hanes Imagewear takes the term “Marketing Assistant” to a new level with its dedicated on-line toolkit with functions to increase sales. The Build Your Own Sell Sheets function provides the tools to create professional high-quality customized sell sheets to print from any desktop. Numerous templates can be customized by inserting company logos and contact information, selecting product features, and targeting key messages to specific clients.

The Custom Websites function provides a customized web-based Hanes Imagewear Catalog Service for promotional-products distributors and embellishers. The site allows for customization — such as company logo, contact information, selected product offering — and allows the user to add additional pages. Hanes Imagewear provides maintenance, and the website and service is free of charge.


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Urmil Arya

Sushila International, a well established textile organisation established ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search