Home / Knowledge / News / Information Technology / Fashion retailers & brands boosting Visual Retailing Productivity
Fashion retailers & brands boosting Visual Retailing Productivity
03
May '11
vrSoftware, announced that its market leading "Visual Retailing" software is now licensed to 186 major retail chains and brands (e.g. Adidas, American Clothing, M&S Mode, Madura Garments, Crocs, sOliver, Kaufhof, Peek & Cloppenberg, Perry Ellis, Nike, Rockport, Macys, Bench, Target Pty., Asics, Umbro, Nike, Reebok, etc.) and several Fashion Industry trends are now apparent.

"For 10 years 'Visual Retailing' has been an embryonic market for the retail industry but now adoption of these software tools is rapidly accelerating," said Colin Liversedge, CEO/MD vrSoftware. "This market growth is driven by the productivity boosting needs of a Fashion industry dealing with the economic recession and its own changing trends:

• The power of Visual Merchandising (VM) has been clearly demonstrated by Mary Portas on her "Mary Queen of Shops" programme (BBC TV and YouTube). Each programme shows how refining the merchandise range and improving shop floor presentation drives sales and makes for successful retailing.

• Numerically VM has been proven to increase walk in shopper to customer sales conversion ratio ranges from a lowly 5% up to a high of 47% in the UK with the average running at 20%. Good shopfloor sales merchandising can double the average sales conversion ratio, i.e. up to 40%.

• The increase in the number of retail 'seasons' - what used to be 2-4 retail 'seasons' per year is often now 8-12 depending upon the fashionability of the store. Each season needs new product ranges, marketing campaigns and shop floor execution in ever shorter time windows."

Colin explained, "as a result Brands and Retailers are switching from manual processes, such as building and photographing physical mock shops to visualization via virtual mock shops built in a computer, often without having sufficient physical samples to dress a physical mock shop. Switching to virtual mock shop modeling is driving down the costs associated with the physical mock shop, (rent, labour, photography, manually creating store directives etc.) and driving up sales through better visual merchandising which improves shopper conversion rates.

For example, M&S Mode implemented vrSoftware Mockshop, vrSoftware Sampleroom™ and iShopShape's StyleShoots products in September 2010 to streamline key processes, including visual merchandising (VM), product range visualization, and product photography.

Headquartered in Amsterdam, M&S Mode specializes in on-trend womenswear in a wide range of sizes and has around 450 stores in the Netherlands, Belgium, France, Germany and Spain. The workload involved in producing garment shots and store layouts was increasing rapidly - especially with shop presentations changing every week. M&S Mode is already benefiting from the significant time and cost savings - Mockshop is streamlining shop presentation processes, Sampleroom is used for decision support and storyboarding for range visualization, and StyleShootsfor the product photos for use in Mockshop and Sampleroom.


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Top executives
Textile industry

The foremost issue is bridging the skill gap

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search