Home / Knowledge / News / Information Technology / Fashion retailers & brands boosting Visual Retailing Productivity
Fashion retailers & brands boosting Visual Retailing Productivity
May '11
vrSoftware, announced that its market leading "Visual Retailing" software is now licensed to 186 major retail chains and brands (e.g. Adidas, American Clothing, M&S Mode, Madura Garments, Crocs, sOliver, Kaufhof, Peek & Cloppenberg, Perry Ellis, Nike, Rockport, Macys, Bench, Target Pty., Asics, Umbro, Nike, Reebok, etc.) and several Fashion Industry trends are now apparent.

"For 10 years 'Visual Retailing' has been an embryonic market for the retail industry but now adoption of these software tools is rapidly accelerating," said Colin Liversedge, CEO/MD vrSoftware. "This market growth is driven by the productivity boosting needs of a Fashion industry dealing with the economic recession and its own changing trends:

• The power of Visual Merchandising (VM) has been clearly demonstrated by Mary Portas on her "Mary Queen of Shops" programme (BBC TV and YouTube). Each programme shows how refining the merchandise range and improving shop floor presentation drives sales and makes for successful retailing.

• Numerically VM has been proven to increase walk in shopper to customer sales conversion ratio ranges from a lowly 5% up to a high of 47% in the UK with the average running at 20%. Good shopfloor sales merchandising can double the average sales conversion ratio, i.e. up to 40%.

• The increase in the number of retail 'seasons' - what used to be 2-4 retail 'seasons' per year is often now 8-12 depending upon the fashionability of the store. Each season needs new product ranges, marketing campaigns and shop floor execution in ever shorter time windows."

Colin explained, "as a result Brands and Retailers are switching from manual processes, such as building and photographing physical mock shops to visualization via virtual mock shops built in a computer, often without having sufficient physical samples to dress a physical mock shop. Switching to virtual mock shop modeling is driving down the costs associated with the physical mock shop, (rent, labour, photography, manually creating store directives etc.) and driving up sales through better visual merchandising which improves shopper conversion rates.

For example, M&S Mode implemented vrSoftware Mockshop, vrSoftware Sampleroom™ and iShopShape's StyleShoots products in September 2010 to streamline key processes, including visual merchandising (VM), product range visualization, and product photography.

Headquartered in Amsterdam, M&S Mode specializes in on-trend womenswear in a wide range of sizes and has around 450 stores in the Netherlands, Belgium, France, Germany and Spain. The workload involved in producing garment shots and store layouts was increasing rapidly - especially with shop presentations changing every week. M&S Mode is already benefiting from the significant time and cost savings - Mockshop is streamlining shop presentation processes, Sampleroom is used for decision support and storyboarding for range visualization, and StyleShootsfor the product photos for use in Mockshop and Sampleroom.

Must ReadView All

Textiles | On 24th Oct 2016

German technology to help in energy saving in textiles

German technology can play a major role making the environment...

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search