Home / Knowledge / News / Information Technology / Fashion retailers & brands boosting Visual Retailing Productivity
Fashion retailers & brands boosting Visual Retailing Productivity
03
May '11
vrSoftware, announced that its market leading "Visual Retailing" software is now licensed to 186 major retail chains and brands (e.g. Adidas, American Clothing, M&S Mode, Madura Garments, Crocs, sOliver, Kaufhof, Peek & Cloppenberg, Perry Ellis, Nike, Rockport, Macys, Bench, Target Pty., Asics, Umbro, Nike, Reebok, etc.) and several Fashion Industry trends are now apparent.

"For 10 years 'Visual Retailing' has been an embryonic market for the retail industry but now adoption of these software tools is rapidly accelerating," said Colin Liversedge, CEO/MD vrSoftware. "This market growth is driven by the productivity boosting needs of a Fashion industry dealing with the economic recession and its own changing trends:

• The power of Visual Merchandising (VM) has been clearly demonstrated by Mary Portas on her "Mary Queen of Shops" programme (BBC TV and YouTube). Each programme shows how refining the merchandise range and improving shop floor presentation drives sales and makes for successful retailing.

• Numerically VM has been proven to increase walk in shopper to customer sales conversion ratio ranges from a lowly 5% up to a high of 47% in the UK with the average running at 20%. Good shopfloor sales merchandising can double the average sales conversion ratio, i.e. up to 40%.

• The increase in the number of retail 'seasons' - what used to be 2-4 retail 'seasons' per year is often now 8-12 depending upon the fashionability of the store. Each season needs new product ranges, marketing campaigns and shop floor execution in ever shorter time windows."

Colin explained, "as a result Brands and Retailers are switching from manual processes, such as building and photographing physical mock shops to visualization via virtual mock shops built in a computer, often without having sufficient physical samples to dress a physical mock shop. Switching to virtual mock shop modeling is driving down the costs associated with the physical mock shop, (rent, labour, photography, manually creating store directives etc.) and driving up sales through better visual merchandising which improves shopper conversion rates.

For example, M&S Mode implemented vrSoftware Mockshop, vrSoftware Sampleroom™ and iShopShape's StyleShoots products in September 2010 to streamline key processes, including visual merchandising (VM), product range visualization, and product photography.

Headquartered in Amsterdam, M&S Mode specializes in on-trend womenswear in a wide range of sizes and has around 450 stores in the Netherlands, Belgium, France, Germany and Spain. The workload involved in producing garment shots and store layouts was increasing rapidly - especially with shop presentations changing every week. M&S Mode is already benefiting from the significant time and cost savings - Mockshop is streamlining shop presentation processes, Sampleroom is used for decision support and storyboarding for range visualization, and StyleShootsfor the product photos for use in Mockshop and Sampleroom.

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search