NexTech AR acquires Amazon e-commerce launch platform

15 Sep '20

2 min read

Pic: NexTech AR

NexTech AR has announced that it has acquired Amazon fast-growing e-commerce software platform, Next Level Ninjas. Next Level Ninjas matches brands and product testers on its VIP Product Testers site, helping brands gain business momentum. The platform works across multiple e-commerce platforms including Amazon, eBay, Shopify, Walmart, Jet, and Etsy.

By acquiring this Amazon e-commerce launch platform, NexTech is now able to tie together its augmented reality (AR) offerings for e-commerce into one offering, creating a complete AR e-commerce ecosystem. The Next Level Ninja platform appeals to millions of e-commerce brands looking to gain business momentum on Amazon, eBay, Shopify, Walmart, Jet, and Etsy. The company plans on integrating into the platform both its WebAR and its 3D/AR ad network, creating an AR technology-driven one-stop-shop. This acquisition represents the company’s sixth acquisition since 2019 and the company’s second in 2020, according to a press release by NexTech.

Established in 2019, Next Level Ninjas has experienced both dramatic organic growth and an attractive gross profit margin of 85 per cent. In the month of August alone, the business generated $40,000 in operating profit, implying a projected 12-month profit run rate of $480,000, which assumes zero growth post acquisition. The acquisition is an all cash asset purchase agreement with a purchase price of $720,000. The company is working with its marketing team to drive significant growth in the coming year as more and more businesses move online and sell goods on Amazon, eBay, Shopify, Walmart, Jet, and Etsy.

“This acquisition adds even more revenue and earnings potential to our fast growing AR e-commerce business. The Next Level Ninja platform is the perfect fit for us, allowing us to cross-sell our AR for e-commerce, which is in one of the pandemic economy's sweet spots. We see a global growing demand for Ninja’s innovative and fully compliant matching platform that helps interested buyers find amazing new products to test, review, and share on social media. Now that our marketing team is behind Next Level Ninja millions of e-commerce sites will be introduced to the platform, setting the stage for the business to grow exponentially,” Evan Gappelberg, CEO of NexTech said.

Fibre2Fashion News Desk (GK)

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