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Spanish fashion brand Desigual chooses Centric PLM suite
Jul '16
Centric Software, the leading product lifecycle management (PLM) solution for fashion, retail, luxury, outdoor, footwear, and consumer goods companies, has announced that Desigual, the international fashion brand, has chosen its fashion PLM suite.

With Centric PLM, Desigual teams will be able to quickly incorporate new product designs and modifications to fashion collections inspired by market feedback. Desigual's goal is to be as close to their customers as possible by increasing collaboration and being more agile throughout their entire product development process, from planning to collection.

Desigual also wishes to have greater product traceability, visibility, and flexibility and will use Centric PLM to improve order accuracy by reducing errors and data entry duplicates. They will also be able to reduce time spent on looking for information in archives and documents. By optimising their product lifecycle management activities, Desigual teams will be able to focus on creative and development tasks as well as collaboration between in-house departments and their suppliers.

Chris Groves, CEO and president of Centric Software said, “We are delighted to be working with Desigual to support their digital transformation. Desigual's pioneering approach to incorporating market feedback in their designs is an exciting element of the PLM project, and we are looking forward to being part of it.” (GK)

Fibre2fashion News Desk - India

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