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Alfonso Segura

Alfonso Segura


Educational Qualification(s)

Work Experience

Area of Specialization

Present Occupation

Awards and Recognition

Alfonso Segura, with 15+ years of solid experience in the retail industry, specializes in Business Strategy, Merchandising and Digital Transformation. He is also an entrepreneur, consultant and apparel advisor, fashion tech startups curator, founder of The Fashion Retailer, and a writer.

He started working in the fashion industry at Mango, Ermenegildo Zegna and Normandie (baby clothing brand) mostly focused in Marketing. At Normandie, he worked as an entrepreneur being responsible of Marketing, Operations and e-commerce, opening in El Corte Inglés and Harrods. Then, joined Accenture Retail Strategy & Operations working in merchandise planning related projects for Grocery, DIY and Apparel in Europe, Africa and South America. Recently, joined Infor (global leader in business cloud software) as a thought leader to support strategy, sales and projects, helping companies adapt to the Digital Transformation.

In 2017, he founded The Fashion Retailer, awarded as Top 100 Retail Blogs, Websites & Influencers in 2020 by Feedspot. He says, “TFR allowed me to keep building a fashion technology network, connecting startups to fashion industry players.” Mentions and collaborations include Business Insider, Kantar, Hypebeast, Saïd Business School, University of Cambridge, Istituto Marangoni, ENSAIT, Parsons, amongst others.

Published Fashion Retail Safari (2019, Amazon), included on Best Retail Books of All Time according to BookAuthority.

He also supports Fashion Masters students worldwide in research on topics including Customer Experience, Digital Transformation Strategy and Fashion Technology.

He is a Sociologist, IESE Executive MBA’18 and Retail Passionate helping businesses adapt to Digital Transformation. He is always interested in hearing from new people and learning new things.

Publications/ Books/ Papers

He is currently writing his next book about how digitalisation is empowering businesses, which is to be published early 2021.

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