Four firms join Ellen MacArthur CE100 programme

The CE100 programme brings together leading organisations with the objective of innovating, developing and implementing circular economy opportunities. "The circular economy offers many quantified benefits, and provides a positive way forward for businesses wishing to hedge themselves from market volatility. For organisations which embrace the opportunities offered by the circular economy, there are first-mover advantages available. The CE100 USA programme provides key insight to support organisations in their transition, and to help accelerate their rate of circular economy innovation," explained Dame Ellen MacArthur, founder, the Ellen MacArthur Foundation.

MUD Jeans is a Dutch denim brand that has taken the most popular fashion item in the world - a pair of jeans to put the principles of the circular economy into practice. MUD Jeans' recycling process ensures that all raw materials are reused and that waste is eliminated. High on the agenda of MUD Jean’s current circular initiatives is eradicating textile waste and the company’s carbon footprint.

Du Pont Biomaterials works on a global scale to develop renewable biomaterials which work towards solving the challenges their customers face with sustainable packaging. Du Pont Biomaterials want to continue building partnerships that increase the adoption of trusted brands and emerging technologies which advance the principles of a circular economy and deliver cross sector value.

Procter & Gamble, a multi-national consumer goods corporation which specialises in cleaning agents, personal care and hygiene products, and has operations in approximately 70 countries worldwide. They have recently announced their Ambition 2030 for the decade ahead which includes commitments to reduce their supply chain footprint and striving to drive circular solutions.

Fibre2Fashion News Desk – India