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French textile firm Chargeurs launches new sustainable brand identity
12 Mar '21
3 min read
Pic: Chargeurs
Chargeurs PCC Fashion Technologies has launched a new brand identity, Sustainable 360, for its permanent line of interlinings launched just over a year ago as the Sustainable 50 collection. Chargeurs provides end-to-end solutions for fashion apparel brands by designing interlining, a technical fabric used to help garments retain their shape and structure.
The new name marks the collection’s evolution into a stand-alone brand and reflects Chargeurs’ full-circle commitment to sustainability and corporate social responsibility. The company also announced that Sustainable 360 will include innovative new performance interlinings and linings, such as those made with Lainiere Performance Silver for antimicrobial and anti-odour protection, Chargeurs said.
The Sustainable 360 product line is the first complete collection of both interlinings and inner components such as shoulder pads, canvas chest pieces, and undercollar felt made with eco-responsible materials, including BCI cotton, GRS-certified recycled polyester, hemp, and recycled plastics. Since its launch, the collection has seen widespread adoption by leading brands that include Adidas, Claudie Pierlot, J. Crew, Macy’s, Madewell, PVH, Target, and Uniqlo. Banana Republic Men’s, Columbia, and Itochu are among the Chargeurs PCC customers that have committed to creating whole ranges using Sustainable 360 interlinings exclusively in their products, according to a media statement by Chargeurs.
Chargeurs has rolled out a series of innovations since initially launching its sustainable interlining collection, including manufacturing a line of circular-knit interlining products using an innovative, process patented by partner mill Weemeet that requires no water. The company is also creating coatings for products using recycled polyvinyl butyral (PVB), which is commonly used as a safety layer inside auto and building glass and then landfilled. At the launch, the Chargeurs sustainable collection offered 50 items, but the range has now expanded to include more than 250 articles. In addition, the company can now sustainably manufacture any base material in its catalogue of thousands of products, including nylon, polyester and cotton.
“Our sustainable collection has seen phenomenal growth since launching a year ago and based on that success, we designed the new Sustainable 360 brand identity to identify this as a permanent collection and more clearly convey to the market the breadth and benefits of our offering. The name better illustrates what sets us apart from our competition, our complete commitment to corporate social responsibility, which goes far beyond just using recycled and sustainable materials,” Audrey Petit, managing director of Chargeurs PCC Fashion Technologies said in a statement.
“Our brand is committed to producing clothing with as close to 100 per cent sustainable materials as possible. The Sustainable 360 line allows us to source high-quality, sustainable inner components backed by a complete CSR programme. Chargeurs PCC’s full-circle commitment is right in line with our mission to lead the industry into new best practices in sustainability,” Tim Reid, head of brand at State of Matter, owned by Itochu Prominent, said in a statement.
The new name marks the collection’s evolution into a stand-alone brand and reflects Chargeurs’ full-circle commitment to sustainability and corporate social responsibility. The company also announced that Sustainable 360 will include innovative new performance interlinings and linings, such as those made with Lainiere Performance Silver for antimicrobial and anti-odour protection, Chargeurs said.
The Sustainable 360 product line is the first complete collection of both interlinings and inner components such as shoulder pads, canvas chest pieces, and undercollar felt made with eco-responsible materials, including BCI cotton, GRS-certified recycled polyester, hemp, and recycled plastics. Since its launch, the collection has seen widespread adoption by leading brands that include Adidas, Claudie Pierlot, J. Crew, Macy’s, Madewell, PVH, Target, and Uniqlo. Banana Republic Men’s, Columbia, and Itochu are among the Chargeurs PCC customers that have committed to creating whole ranges using Sustainable 360 interlinings exclusively in their products, according to a media statement by Chargeurs.
Chargeurs has rolled out a series of innovations since initially launching its sustainable interlining collection, including manufacturing a line of circular-knit interlining products using an innovative, process patented by partner mill Weemeet that requires no water. The company is also creating coatings for products using recycled polyvinyl butyral (PVB), which is commonly used as a safety layer inside auto and building glass and then landfilled. At the launch, the Chargeurs sustainable collection offered 50 items, but the range has now expanded to include more than 250 articles. In addition, the company can now sustainably manufacture any base material in its catalogue of thousands of products, including nylon, polyester and cotton.
“Our sustainable collection has seen phenomenal growth since launching a year ago and based on that success, we designed the new Sustainable 360 brand identity to identify this as a permanent collection and more clearly convey to the market the breadth and benefits of our offering. The name better illustrates what sets us apart from our competition, our complete commitment to corporate social responsibility, which goes far beyond just using recycled and sustainable materials,” Audrey Petit, managing director of Chargeurs PCC Fashion Technologies said in a statement.
“Our brand is committed to producing clothing with as close to 100 per cent sustainable materials as possible. The Sustainable 360 line allows us to source high-quality, sustainable inner components backed by a complete CSR programme. Chargeurs PCC’s full-circle commitment is right in line with our mission to lead the industry into new best practices in sustainability,” Tim Reid, head of brand at State of Matter, owned by Itochu Prominent, said in a statement.
Fibre2Fashion News Desk (GK)
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