Home / Knowledge / News / Apparel/Garments / 'Sustainability in product a major focus area at Asmara'

'Sustainability in product a major focus area at Asmara'

Nov '18
Courtesy: Asmara
Courtesy: Asmara
Sustainability in product has been a major focus area at Asmara, a global fashion company that acts as a bridge between brands and suppliers. It helps brands produce clothing and accessories with recycled polyester, BCI cotton and organic cotton in India, along with the use of traceable viscose and recycled polyester padding made from PET bottles.

“We are consciously working towards encouraging our clients to move towards more sustainable raw materials, and not just linked with the marketing of such a move. We are actively working on promoting BCI cotton as well as recycled polyester. We are also working on establishing our internal sustainability policy which looks minutely on our carbon footprint,” said Nitin Gupta, executive vice president-technology, sustainability & marketing, Asmara Group, while speaking to Fibre2Fashion.

Talking about the initiatives taken to increase sustainable production and consumption patterns in the garment industry, he said, “On the production side, we are already seeing a lot of initiatives, both led by activism or by policy implementation. Whether that is mills and laundries adhering to effluent treatment regulations, setting up new plants that are zero discharge, focus on using sustainable raw materials like recycled polyester or BCI Cotton, reducing water consumption in the manufacturing processes, or improving efficiencies to ensure better resource management, manufacturers are taking the lead in sustainability.”

Gupta added that there is a greater demand for transparency on the consumption side, especially in the case of millennials and Gen Zs. There is an increased awareness in this new consumer on the negative social, health or environmental impacts of their consumption.

Asmara operates in 13 countries with sourcing offices in nine and has recently commenced operations in Myanmar and Morocco. It will also be setting up the Asmara Foundation towards the end of the year as its commitment to making positive impact in communities where its associates live and work. (KD)

For the full interview, please click here.

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 14th Aug 2020

Cambodia prepares to face upshot of partial EBA withdrawal

As the preferential treatment Cambodia enjoyed under the European...


Textiles | On 14th Aug 2020

India & Brazil push world cotton stocks to high level

World cotton stocks remain high as the Minimum Support Price (MSP) in ...

Pic: Shutterstock

Apparel/Garments | On 14th Aug 2020

Apparel production in Vietnam fell by 4.6% YoY in Jan-Jul

In the first seven months of this year, textile production in Vietnam ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Eric Fessler,

Eric Fessler

Manufacturer of textile machinery and complete fibre-to-yarn lines, N...

Anupam Chakrabarty,

Anupam Chakrabarty

Headquartered in Finland, Helsinki, Lindström Group is a textile rental...

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Daniel Odermatt, Ventile

Daniel Odermatt

Ventile is a registered trademark used to brand a special high-quality...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search